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郭台铭开撕三星:那我就把面板价格调至2倍!

2016-12-16 15:30:32   今日头条

鸿海子公司夏普(Sharp)传出已向三星电子告知,将从2017年起全面停止供应电视用面板给三星。而据日媒指出,夏主要原因可能是夏普要求调涨面板价格,但双方谈判破裂所致。

三星曾要求夏普撤回中断面板供应的决定,而对于三星上述要求,郭台铭高姿态回应“那就把面板价格调涨至2倍(即调涨1倍)”。最终双方面板价格谈判因为鸿海董事长郭台铭的狮子大开口而破裂。

据悉,三星年电视面板需求量中约10%(500万片)由夏普供应,其中夏普更是三星60寸、70寸高阶电视面板的唯一供应商,故夏普中止供应,也让三星已著手修正预计明年开卖的部分机种销售量预估;另外,为了对抗LG电子的OLED电视,三星计划在明年大规模推出量子点电视新产品,不过随著“夏普奇袭”,也让三星该量子点电视策略恐遭遇阻碍。

三星集团内部普遍认为“郭台铭董事长做出了非理性的措施”,且三星也向群创等台湾面板厂打探供应面板的可能性,不过遭到了婉拒,称“明年份的契约早就签订好了”,加上三星集团内部虽也协商了因应对策、但却找不出解决方法,故最终或许只能仰赖长期竞争对手 LG Display(LGD)供应面板。

根据南韩媒体中央日报日文版15日报导,据电视业界传出的消息显示,除了三星之外,夏普也已向LG电子告知,将自明年起中断液晶面板的供应;夏普目前每年供应不到10万片面板给LG。

业界认为,夏普中断面板供应主要有2大理由。一是鸿海想扩大夏普品牌电视的销售,故中断面板的对外供应。现代证券分析师指出,“鸿海要夏普中断对三星的面板供应,目的就是想透过夏普品牌,扩大于电视市场的市场占有率,并借此牵制三星等竞争对手”。

另一个理由是,夏普想藉此提高面板价格。业界关系人士指出,“自今年初来液晶面板价格持续走升,故夏普应是想藉此良机抬高面板价格。”

此事一出刚好呼应了之前三星悄然退出液晶面板市场的消息。不得不佩服在巨大利益面前,各大厂商的动作过于迅速。

然而问题没有那么简单,郭台铭很可能会为他的冲动负责。原因我在之前的文章已经提到了,这里重新摘要一下:

夏普和富士康的做法最终结果可能会导向进一步压低液晶面板价格,如果市场提前向OLED转型,那么很可能把双方都拖入泥潭。LG和 Japan Display、Sharp等苹果供应商,则砸了数十亿美元拉高 OLED 产能,这意味著,在营收显著成长前,厂商恐怕得忍受数年的现金流出窘境。

高盛预估,LG Display 今年和接下来两年,自由现金流都会转负。不仅如此,随著 OLED 供给上升,厂商的毛利率恐怕也会遭到压缩。

报导指出,使用有机发光二极管的OLED面板被视为下一代手机显示器,夏普已决定在日本建立一条原型生产线,并正在考虑在中国建立一条大产能的生产线。报导认为,由于来自韩国的竞争日趋激烈,加上日本公司仍然面临大量生产的技术障碍,夏普需要仔细考虑这项投资的时间安排,不能操之过急。

责任编辑:李皓 CN002
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