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罗尔表示,自己公众号上的部分文章是虚构的,他本来就是女报故事的主编,从93年开始任职,2016年因杂志停刊待岗,在此期间他每个月依然发放4008元待岗工资,他也通过个人公众号赚取约摸1000元/月的打赏。前期他也被朋友建议呼吁捐款,包括轻松筹等平台,但都被他婉拒了,及后他开始与朋友协商,尝试通过文章打赏功能来体面地帮助罗尔一家。《罗一笑,你给我站住》开始,策划团队才开始介入,并且随之一炮而红。罗尔承认自己有三套房产,一套在深圳,80多平,自住,而另外东莞的两套房产由于不能转卖以及没有房产证,通过收取租金来还房贷,基本两清。东莞两套房产目前无法抵押,也无法转让。同时,小铜人董事长发表了《好事做到底,不怕风凉话》的声明。
你一定也被这篇文章刷屏了。
这是一篇为爱女筹集善款的文章,执笔者叫罗尔。他年仅5岁的女儿罗一笑罹患白血病。有消息称,转发一次,罗一笑便能得到1块钱。
100000+的阅读与100000+点赞,超过11万人打赏,募集数百万善款,这个故事到这里,看起来很平静。但不久,事态发展急转直下……
坐拥3套房
2台车
一家广告公司
彻头彻尾的营销事件
……
在随后的爆料中,罗尔的财产及发文目的都被曝光,这让许多网友的愤怒之情瞬间被点燃。
罗尔正在接受记者采访。图片来源:深圳大件事
那么这件事发酵至今,到底是哪些问题最受关注呢?小新给大家梳理了一遍,且看↓↓
罗一笑的病情是否属实?
是事实。孩子确实患有白血病。
女童罗一笑患白血病后的照片。图片来源:深圳大件事
这是否是营销事件?
是,是营销公司“小铜人”策划的一起营销事件。
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