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北大“屠夫”毕业生:刚开始卖猪肉时曾冒充文盲

2016-04-20 04:06:25   京华时报

昨天,陆步轩现场签赠新书《北大屠夫》。京华时报记者王海欣摄

原标题:陆步轩:不鼓励大学生直接创业

因卖猪肉而被大家熟知的北大毕业生陆步轩,昨天带着自己的新书《北大“屠夫”》亮相第三届北京国际优质农产品展示交易会,现场签名赠书。在2013年以另类创业者重回母校分享创业经验时,陆步轩说自己“给母校丢了脸,抹了黑”。昨天,他向记者坦言,将卖猪肉做到极致,“应该也不算给母校丢人了”。对于当下热门的创业话题,陆步轩称他不鼓励没有经验的大学生直接创业,因为“创业真的不容易,太难了。”

猪肉展台现场签名赠书

昨天,第三届北京国际优质农产品展示交易会在老国展开幕。现场,印有“北大才子”招牌的“壹号土猪”食品展示台吸引了许多人。与其他展台有些不同,这里除了现场烹饪猪肉供来往观众品尝之外,因卖猪肉而为大家所熟知的北大毕业生陆步轩带着自己新书《北大“屠夫”》在现场举行了签名赠书。

白色夹克衫,背着挎包,陆步轩时不时推一推眼镜,一笔一画地签上自己的名字和日期,并和前来签名的人合影。他说,自己一早刚从西安坐车到北京来的,直接就到了现场,没有想到会有这么多人捧场。记者在现场看到,围观的人们自发排起了20多米的长队,不到一个小时,300多本赠书被一扫而空。

这本书是他之前的自传《屠夫看世界》的再版。陆步轩说,这次再版添加了一些内容,包括自己“奔小康的日子”,“屠夫学校诞生记”以及“北大演讲实录”,还专门做了一本实用的小册子《陆步轩教你选购放心肉》随书附赠,“算是服务社会”。里面的内容非常实用,比如如何挑选排骨、腰子,腔骨补钙经济实惠,猪腰颜色太深或者过浅都不好,深褐色可能是黑干肉,灰白色则可能是注了水等。

自称给北大丢人引关注

1985年,陆步轩以西安长安区文科状元的成绩考入北大中文系,毕业后分配到长安区柴油机厂工作,然后“下海”,靠卖猪肉的超高业绩一鸣惊人。最多的时候,他的档口每天要卖十几头猪,而在业内类似的一个档口平均一天大约只卖一头猪。

2003年,国内多家媒体以《北大毕业生长安卖肉》为题报道了陆步轩的现状,引起了人们对就业观念、人才标准、社会分配等众多问题的深刻反思。2008年5月,在广州他认识了同为北大校友、同是“卖肉佬”的陈生。2009年8月,陈生邀他赴广州,提出开办“屠夫学校”,两个“卖肉佬”一拍即合。2011年12月,继“北大才子”、“卖肉佬”、地方公务员的身份之后,陆步轩带着自己花4个月写的《猪肉营销学》的讲义,走进广州“屠夫学校”当老师。随后,陆步轩和北大师兄陈生共同创办“壹号土猪”,陆步轩成为品牌顾问,并担任“屠夫学校”的校长,为各档口输送人才。

2013年,受到母校北大的邀约,陆步轩和陈生双双回到北大,以另类创业者的身份向师弟师妹们做了题为《职业选择与人生发展》的经验分享。站在北大的讲台上,并不健谈的陆步轩讲述了自己就业和创业的种种坎坷,他说出第一句话的同时就近乎哽咽。他说,“我给母校丢了脸、抹了黑,我是反面教材。”再次引发关注。

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