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美媒称中国游客出境游开始倾向冷门地区:避开大人流不购物

2017-10-13 08:17:53   

美媒称,有600万中国游客在国庆假期时出国旅游,这可能意味着在传统旅游目的地(如伦敦或巴黎)的大额消费。但是,越来越多的中国游客正带着家人和钱去不那么热门的地点。

据美国消费者新闻与商业频道10月12日报道,根据中国政府的统计数字,在从10月1日至8日的黄金周假期,中国人出行超过7亿人次。有数百万游客去了境外,虽然他们基本上去的是长期以来的亚洲热门地,但也有迹象表明,新的国家正日益吸引着他们。

根据旅游预订平台优栈网,在这个黄金周的8天假期里,中国内地游客最青睐的5个境外目的地中,有4个位于亚洲,这些地点包括香港、东京、大阪和曼谷,巴黎是唯一跻身前五名的欧洲城市。

报道称,除了这些主流目的地,大陆游客也越来越热爱冒险,有些人正在为他们的下一个假期寻找更远的地方,而其他人则避开传统的旅行团,转向自助游。

据携程旅游介绍,今年新热点目的地的旅游预订量增长了50%以上。优栈网也提到了类似的趋势:摩洛哥、土耳其、阿拉伯联合酋长国、捷克共和国、芬兰、奥地利、德国、越南、柬埔寨、意大利。

市场研究结果显示,伴随着这种旅游目的地的新趋势,对更个性化假期体验的需求也在增大。

报道称,腰包鼓鼓的游客正想方设法避开千篇一律的一揽子旅行计划,量身定制的旅行服务在他们中间快速流行起来。据携程介绍,越来越多中国游客寻求的假期因素包括“避开大人流”、“不购物”以及私人导游等。

咨询公司中国市场研究集团负责人本·卡文德表示,当游客去别人没有去过的地方时,他们就有了优越感,而这已成为中产阶级的一个趋势。

卡文德说:“越来越多的中国人前往难以到达的目的地,这让他们有了炫耀的资本,在微信朋友圈发照片证明他们去了某个极具异国情调的地方。”

报道称,尽管如此,今年的整体旅游模式显示,亚洲主要国家和地区仍然是大部分中国内地游客的旅游目的地。优栈网和携程都表示,日本、新加坡、越南和香港仍是中国内地游客出境旅游需求最高目的地。

据携程介绍,今年出国游的中国游客中,有七成以上会去其他亚洲国家。在去亚洲国家的游客中,有45%将前往东南亚国家,泰国是该地区最受欢迎的旅游目的地。

与此同时,这些游客也愿意多花钱——不仅仅花在购物上。今年,中国游客在酒店方面的开支同比增长了23%。

根据携程的说法,越来越多的中国游客现在更愿意把钱花在体验上面,豪华酒店和独特的旅游服务开始成为较大的支出项目。

报道称,不过,附近有一个国家明显没能上优栈网和携程的热门旅游目的地名单:韩国。尽管截至今年2月,到韩国旅游的所有外国游客中,中国游客占据将近一半,但自那时以来韩国的受欢迎程度已经大幅度下滑。韩国政府的统计数字显示,8月份中国游客人数与去年同期相比下降近70%。(编译/洪漫)

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