新闻 > 国际
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China

美媒:“卖体验”成中国购物中心的生存之道

2017-10-11 17:11:53   

美国《福布斯》杂志网站10月10日文章,原题:中国购物中心在电商时代是如何生存和发展的

在中国各地的购物中心,撇开表面的建筑特色不谈,其中的结构或多或少都是一样的:半数商户都是卖食品和饮料的,其他商户还有健身房、美容院、英语培训机构、儿童游乐中心和人来人往的大电影院,此外还有几家快消时装品牌连锁店。

无论称它们为生活方式中心也好、艺术中心或生活体验广场也好,它们已成为中国购物中心的新主题。

房地产咨询机构仲量联行的华纳·布朗表示:“传统商场在中国已经式微。商场和购物中心的老板都知道,他们必须重视租户搭配,重视人们不能在网上买到的东西:体验。”

说中国电商对传统零售业产生了极端影响也毫不为过。据估计,2020年前,中国的电商销售额将超过美国、英国、日本、德国和法国的总和。在如此激烈的竞争中,传统购物中心要么进化、要么灭亡。

仲量联行的研究显示,在一个典型的中档购物中心,大多数顾客都是空手而归——这佐证了这样的观点:许多人去购物中心是去休闲、社交和获取消费体验,而不是去买东西。

中国零售一线从上世纪90年代中期起飞快转型,地方化的市场和小商店被大型百货公司取代;进入21世纪,百货公司又让路给购物中心;现在购物中心在向生活方式中心过渡。(作者韦德·谢泼德,徐珍珍译)

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000166/20171011/31560956.html
Server: cms-8-251
Date: 2024/11/15 08:53:21

Powered by China
China