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保加利亚小镇村民为招待中国游客苦学汉语

2017-09-27 17:36:51   

保加利亚南部村庄莫斯利安(Momchilovtsi)的居民埋头苦读,钻研汉语字词。据法国媒体“欧洲时报”9月27日报道,这并不是因为他们要去中国,而是因为中国游客要前往保加利亚,品尝当地特色酸奶。

法新社报道称,66岁的罗德卡娃(Tsvetka Radkova)在教室里急得呼呼喘气,她认为汉语太难了,只有意志坚定的人才能坚持下来。不过她37岁的女儿维斯莉娜(Veselina)却得意地甩出一句完整的中文,赢得全班同学喝彩,包括维斯莉娜年仅9岁的女儿。

莫斯利安,这个很多欧洲人甚至保加利亚人此前几乎不曾听说过的小村庄,坐落在罗多佩山脉高处,靠近该国与希腊的交界地带。在中国,莫斯利安与一款风靡全国的酸奶同名,继而成为了神秘、奇迹和长寿的代名词。报名参加中文课程的40名当地人,至少3名都说自己有家人活过了100岁。

今夏,第三届莫斯利安保加利亚国际酸奶文化节在小村庄里举办,吸引了数百名中国游客参加。村庄里的中文标志牌随处可见,指引游客前往礼堂听有关酸奶功效的讲座,或邀请他们品尝酸奶和奶酪。村庄里的孩童边跑边叽叽喳喳地说着中文的“你好”,发给游客用保加利亚语、英语和中文印刷的宣传手册与地图。节日第二天的选美活动则诞生了一位新的“酸奶女王”,她的形象将被印在莫斯利安酸奶的包装盒上。

据报道,莫斯利安村民习惯中国游客的到来是在2009年,当时中国某乳业集团从莫斯利安带回了当地原产益生菌种,并研发出中国首款常温酸奶。该集团将这款酸奶命名为“莫斯利安”,品牌标志是穿着传统服饰的保加利亚姑娘,构建了产品与村庄之间的联系。

莫斯利安村长苏尔科娃(Siyka Surkova)表示,1200名村民每年招待5000到6000名游客,其中约1000名来自中国。她补充到,中国游客的数量每年递增。随着莫斯利安酸奶品牌在中国打响知名度,到访游客必将越来越多,“这对我们也有好处”。

法新社指出,2016年保加利亚共接待了18.5万名中国游客。不过,在这场贯穿欧洲的中国游客争夺战中,保加利亚有些落后了。如果中国民众想去莫斯利安度假,他们只能乘坐欧洲航线飞往保加利亚首都索非亚或普罗夫迪夫,之后还要沿着一条蜿蜒的公路行驶数小时,才能到达村庄。

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