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【环球网报道 记者李婷婷】据韩国《亚洲经济》9月25日报道,韩国乐天集团近来的发展可谓多灾多难,免税店销售额锐减,日前又宣布乐天玛特将撤出中国市场。在发展走入低谷时,乐天集团正在通过人工智能(AI)、虚拟现实(VR)等ICT技术,积极迎接第四次工业革命的到来,寻找能创造未来价值的新事业。
乐天集团表示,将运用大数据和人工智能(AI)技术,为顾客“量体裁衣”地提供服务、商品信息及专业性的建议。为此,2016年9月,乐天集团内部成立了A.I促进小组,同年12月,与韩国IBM签订协约,引进人工智能系统“沃森(Watson)”。
乐天百货店从2016年起推出了与IT技术相连的“顾客体验型”卖场。同年10月首次在盆塘店食品卖场中投入了SMARTSHOPPER服务。顾客在选购商品时不再需要提着购物篮或推着购物车,只要用终端机一扫码,将商品储存,最后在无人结算台前结账,商品就会送到家中。
2016年9月在乐天百货店总店地下1楼投入了“3D虚拟试穿服务”。该服务通过增强现实技术,运用数码镜子及智能手机,顾客不需要亲自换上衣服,就能看到试穿效果。
乐天百货店运营的线上商城也正在加速推出“线上虚拟试穿服务”。集团综合线上购物商城也在不断开发使用人工智能技术的购物服务。2016年1月推出了“智能推荐服务”,可以根据顾客常浏览的服饰商品图片推荐相似色系和类型的商品。2017年8月推出了可以用对话形式为顾客推荐商品的人工智能聊天服务“Samanda”。推荐对象包括化妆品、时尚服饰、家电及宠物等70多类中的200万件商品。
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