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通讯:肯尼亚玫瑰香飘中国

2017-09-17 14:36:38   新华网

新华社内罗毕9月16日电 通讯:肯尼亚玫瑰香飘中国

新华社记者 王小鹏

21岁的肯尼亚姑娘格雷丝有着花一样的容貌,而且她的工作只与鲜花打交道。

每周一到周六,她都到首都内罗毕附近的奈瓦沙湖畔的一家荷兰鲜花农场上班,筛选并简单包装即将出口的玫瑰。

格雷丝服务的这家鲜花企业拥有340余个玫瑰品种,是世界著名的鲜花生产商之一。这家公司的销售经理史蒂夫·乌特勒姆16日在奈瓦沙园艺展销会上告诉新华社记者,这些玫瑰在鲜切之后,全部运往荷兰的拍卖市场,然后再销往包括中国在内的全球市场。

在奈瓦沙湖畔,类似的鲜花农场鳞次栉比。因靠近赤道,终年阳光充沛,加之近2000米的高海拔,奈瓦沙湖成为世界著名的花卉产地。

据肯尼亚鲜花理事会网站公布的数据,肯尼亚有50万人从事花卉行业,其中约10万人在鲜花农场工作。2016年,肯尼亚出口鲜花约13.4万吨,花卉业产值约达708亿先令(约合45亿元人民币)。

肯尼亚出口的鲜花以玫瑰为主。在欧洲,肯尼亚玫瑰市场占有率达到38%左右,被誉为欧洲的“后花园”。多年来,肯尼亚约50%的鲜花通过荷兰的拍卖市场销往世界各地。

然而近年来,随着肯尼亚直飞其他国家航线的增加,从肯尼亚直接销往出口对象国的订单正逐渐增加,中国就是肯尼亚鲜花的一个新兴市场。

在中国,以往比较热销的是厄瓜多尔和哥伦比亚玫瑰。近几年,肯尼亚玫瑰正逐渐获得经销商和消费者的青睐。

凯景国际鲜花(非洲)有限公司总经理何钦文2015年初从玻璃行业“跳槽”到鲜花行业,是肯尼亚少数几个从事鲜花直销中国的生意人之一。

由于不了解国内市场和长途冷链储运等原因,该公司销往国内的第一单玫瑰大部分在中途坏掉。入行第一年,何钦文只交出了40吨的销售业绩。

“到了2016年,公司销往中国的鲜花已达320吨,以玫瑰花、水仙百合、绣球花、大飞燕、火龙珠等鲜切花为主。”他说。

据何钦文介绍,肯尼亚鲜花,特别是产自高原地区的玫瑰,花头大、花枝长且直、品种多、色彩鲜艳,瓶插时间久,非常受中国顾客的欢迎。

他说,得益于内罗毕至广州等直达航线的开通,肯尼亚鲜花在中国市场上显示出较强的竞争力。

“以前通过荷兰拍卖,肯尼亚鲜花在鲜切后3天左右才能到达中国消费者手中,现在约20个小时就可以送达。”这意味着运输成本大幅降低,同时使鲜花的保存期得到延长。

肯尼亚鲜花企业也看好中国市场。肯尼亚鲜花理事会首席执行官简·恩济各对新华社记者说,中国经济持续增长,为高质量的鲜花开辟了新的广阔市场。肯尼亚鲜花行业正想方设法扩大在中国市场的销量。

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