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新华社伦敦9月8日电(记者 温希强)巴克莱银行日前公布的一份研究报告显示,简化网上购物流程、提升网络购物体验将使英国零售业5年内多赚105亿英镑(1英镑约合1.32美元)。
研究发现,在线购物顾客每年将约34亿英镑的商品留在购物车而最终没有购买,客户弃购的原因之一是必须从移动端浏览转向电脑付款,优化在线购物流程将促使近三分之一的顾客完成交易。
研究表明,精简的移动端购物流程、多样化的配送体系以及有竞争力的价格策略将促使更多的浏览者转化为实际购物者。
报告显示,与其他主要欧洲经济体相比,英国的在线零售业务处于领先地位。至2021年,网上购物者数量将达到4600万,网上购物销售额预计将达770亿英镑。
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