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张巍:年轻人在哪里 市场就在哪里
2017-08-25 23:00:53 中国经济网
由国家互联网信息办公室指导,中国经济网和内蒙古自治区网信办、中共呼和浩特市委、呼和浩特市人民政府共同承办的第十七届中国网络媒体论坛于2017年8月24日至26日在呼和浩特举办。图为8月25日举行的分论坛二“新媒体遇上新市场”现场。丁亦钒/摄
经济日报-中国经济网呼和浩特8月25日讯(记者 王晓彤 张懿)今日,由国家互联网信息办公室指导,中国经济网和内蒙古自治区网信办、中共呼和浩特市委、呼和浩特市人民政府共同承办的第十七届中国网络媒体论坛在呼和浩特举办。梨视频副总编辑张巍在“新媒体遇上新市场”分论坛对话环节中,针对新媒体、新经济、新市场发表了自己的看法。>>>点击进入直播专题
说到如何看待新市场,张巍表示年轻人在哪里,市场就在哪里,市场的未来也就在哪里。所以媒体的发展应该更多关注年轻人信息接受的习惯。而现在年轻人更容易接受碎片化信息,也更加个性化,更容易接受新鲜事物,他们甚至有更年轻的话语体系。媒体应对这个市场变化时,应该更加关注年轻人的想法。
张巍认为,在新媒体时代,媒体服务于品牌的方式需要潜移默化、生动有趣、有人情味,应做到既保证品牌方利益,又不影响内容质量和受众满意度。“前段时间我们和麦当劳做拍客活动,我们拍了一组这样的故事:比如有一个年轻爸爸经常加班,很久没有见到他的孩子了,就去到麦当劳视频通话,有人把他拍下来。这样温情的故事和企业品牌结合在一起,很有利于提高品牌的接受度。短视频完全可以做这样的工作。”
针对目前精准推送给人们带来的困扰,张巍认为是技术没有到位。就用户来讲,有一个非常简单的办法可以破除,就是感兴趣的、不感兴趣的都点一下,它就不太容易永远推送同样的东西。
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