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新华社赫尔辛基8月11日电(记者李骥志 徐谦)据芬兰媒体近日报道,2016年赴芬兰的中国游客人数大幅增长,中国游客人均消费额居各国游客之首。
芬兰广播公司报道说,去年到芬兰首都赫尔辛基旅游的中国游客人数比上年增长20%,并且这种增长趋势还将持续。虽然到芬兰旅游的中国游客在人数上并非最多,但人均消费额却遥遥领先。
芬兰旅游调研公司TAK的数据显示,2016年中国游客在首都大区的消费总额高达2.14亿欧元,占外来游客总消费额的近18%。中国游客人均消费896欧元,是外来游客人均消费额的3倍。
赫尔辛基市政府下属的赫尔辛基营销公司首席执行官图利基·贝克尔说,中国游客人数增长迅猛主要有两个原因。
首先,赫尔辛基机场是亚洲旅客前往欧洲最便捷的途径之一,多数中国游客是从赫尔辛基过境,然后前往欧洲其他国家。
其次是支付宝的推出。今年1月赫尔辛基机场成为首个启用支付宝服务的欧洲机场,今年春节芬兰航空公司又开通了机上支付宝服务,这些举措极大地方便了中国游客。
自赫尔辛基机场推出支付宝服务之后,赫尔辛基市中心的商店、酒店、饭馆也纷纷效仿。与此同时,罗瓦涅米、坦佩雷等芬兰城市的商家也开始接受这种新型的支付方式,以吸引更多中国游客。
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