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法媒:中国游客的需求正发生变化,美食将取代购物

2017-08-11 08:43:17   新华网

法国“LesEchos”网站8月10日文章,原题:对于中国游客,今后文化超越购物 2017年,中国游客在国外人数首次有望达到甚至突破1亿人次。这是旅游行业的福音,不仅到国外的中国游客越来越多,去年他们的平均消费约20317元人民币同比增长了3.5%。值得注意的是,随着消费的增多,中国游客的需求正悄然发生着变化。

一份针对2000名中国游客的旅行消费研究显示,购物比例相对减少,只占总开支的33%,而2015年占41%。游客不再涌入商店买一大堆产品,然后回国变卖。2015年,变卖的商品占他们在国外平均开支的8%,然而2016年大幅下降,只占3%。

中国中产阶层的形象发生了转变,他们越来越重视旅行品质了,业内专家奥利弗·威曼表示,今后购物只会成为中国游客的第三大旅游动机,将会排在游览景点和娱乐消遣后面。威曼指出,就目前的情况看,还将购物作为第一动机的中国游客通常来自收入不高的人群,他们也不是购买力最强的人群。未来几年,中国有购买力的人群将在住宿、美食及娱乐方面增加开支,购物花费也将持续减退。巴黎老佛爷百货为了迎合中国跟团旅客的胃口,新建了一座免税商场,但今后82%的中国游客都会选择自由行,其前景令人担忧。(作者米里娅姆·肖沃,谭颖译)

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