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网售“养生月饼”市场调查

2017-09-28 05:12:51   

调查动机

在人人关注健康的时代,“健康”“养生”是最容易获得认同的“牌”。今年中秋节前,一些电商平台和微店就出现了号称有“养生”“保健”功效的月饼。

然而,含有“养生”“保健”等表述的广告是不能随便发的,月饼中添加哪些成分也不能随意为之。

□ 本报记者 赵 丽

□ 本报实习生 戴梦岚 韩朝阳

每年中秋节前,都会上演一场“月饼大战”。

今年,这场“大战”中出现“新式武器”——主打健康“牌”的“功能月饼”“养生月饼”。

早在2015年,国家食药监总局就曾发布消费提醒称,保健月饼涉嫌虚假宣传,总局从未批准过保健类月饼,且禁止在月饼中违法添加药品和《可用于保健食品的物品名单》中的物品。

而根据食品安全法,普通食品不得宣传或暗示有治疗或预防疾病功能。

今年市场上出现的“功能月饼”“养生月饼”,是否就是未获得批准的保健类月饼?是否违反食品安全法的规定?《法制日报》记者就此展开了调查。

卖家也不懂“营养成分”

淘宝上一家名为出售养生茶的店铺推出了一款养生月饼,这家店铺还打出“限量发售,即日接受预订”的特别提醒,标明售价280元(规格显示8只)。

记者通过微信联系到卖家。对于月饼,卖家表示有8种口味,分别具有不同的养生作用:百清香芋,具有清浊排毒、养阴润肺的作用;六珍枣泥,具有温阳补肾、固精益神的作用;开心红薯,具有凝神除烦、疏肝解郁的作用;三白木瓜,具有美白淡斑、调和气血的作用;四物香橙,具有补血活血、养血调经的作用;鲜叶抹茶,具有消脂塑形、排毒减重的作用;酸枣豆沙,具有无糖低脂、安神助眠的作用。

“这款月饼是我们自己做的,无论是自己吃还是送人都不错。我们没有用添加剂,我自己在吃,我的朋友也在吃,反馈都很好吃。”卖家向记者介绍说,“这款月饼是药膳团队经过一年研发才制作出来的,是以养生茶及其他馅料有机结合研制出来的一款低糖和无糖月饼。今年是公司第一次做,也是在试水,总数量不多。”

见记者有些犹豫,卖家接着说,在近日举行的中国医药企业家科学家投资家大会上,“我们这款月饼作为唯一指定的礼品赠送给与会的代表们”。

“养生的话,是不是不应该长期吃?”记者询问。

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