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“三亚日”邂逅童话王国 北欧旅行商惊喜发现“新市场”

2017-09-27 11:07:53   

央广网三亚9月27日消息(记者朱永)不远万里,美丽三亚来到了遥远的童话王国丹麦,开启了一段邂逅之旅,北京时间9月25日—9月26日,海南省三亚市在丹麦首都哥本哈根成功举办“美丽三亚 浪漫邀请”为主题的“三亚日”活动。此次活动旨在向丹麦民众展示推介三亚城市整体形象和旅游资源,让更多的北欧朋友了解三亚,来到三亚。活动得到哥本哈根市民的热列欢迎,中国驻丹麦大使馆文化参赞刘东、中国驻丹麦文化中心主任张力、丹麦国家旅游局代表Charlotte、哥本哈根市议员Heidi Wang、哥本哈根市政府代表Jasper Schou、丹中商会秘书长Rito Nielson等嘉宾出席了“三亚日”活动。

“三亚日”活动以三亚城市形象及三亚旅游体验两个板块为重点,向丹麦民众和旅行商推介了三亚的游览观光、休闲度假、海洋运动、高尔夫运动、中医理疗康复、家庭亲子、会奖会展、贸易商旅、婚庆蜜月、热带雨林与海洋科普等特色旅游资源,呼吁更多丹麦及北欧游客赴海南三亚旅游。

三亚市人民对外友好协会名誉会长傅君利向丹麦民众介绍了邮轮游艇、低空飞行、免税购物、医疗健康、文化旅游等旅游新业态,同时发出热情邀请,欢迎丹麦人民到三亚旅游度假、投资兴业。

哥本哈根市政府代表Jasper Schou先生代表哥本哈根市政府欢迎三亚代表团的到来,三亚灿烂的阳光、洁白的沙滩、碧蓝的海水,对丹麦具有独特的吸引力,希望更多的丹麦市民到三亚度假。

丹中商会秘书长Rito Nielson先生说,来自三亚风情的舞蹈,神奇独特的黎族鼻箫 树叶吹奏表演,将美丽三亚人民的热情带到了路演现场,让更多丹麦市民认识三亚,了解三亚,并去三亚旅游。

在“三亚日”活动现场,歌舞表演、宣传片播放、民俗文化展示、婚庆旅游体验等内容一一上演,也吸引了众多丹麦民众的围观,其中三亚城市的美丽浪漫元素备受欢迎,三亚先后成功举办了6次世界小姐总决赛,2017世界小姐全球总决赛又将在三亚举办,“世界小姐之家”的美誉又再次扬名。近年来三亚还以打造全域旅游示范区为契机,通过巧妙整合婚庆旅游资源,推出特色婚庆服务和产品,实现了婚庆旅游市场的高速增长。据不完全统计,2016年三亚共接待婚纱摄影新人约30万对、蜜月度假客人超过1万对,三亚正向着世界“婚尚之都”快速迈进。

活动还专门针对丹麦以及北欧国家的旅行机构举办了三亚旅游专场推介会,介绍了三亚的热带滨海旅游资源、国际品牌酒店和东方特色服务项目,重点推介了丹麦人民特别喜欢的家庭亲子度假、婚庆蜜月度假、高尔夫养生旅游、海洋运动旅游等多个系列的特色度假旅游产品套系。三亚目前已开通20条国际航空航线,拥有40多家国际品牌酒店进驻,丹麦等26个国家的游客已可在三亚实现团队免签入境,旅游酒店、景点、导游、餐饮、购物和政府公共服务等旅游设施日益完善,已基本能满足各类游客的消费需求;英语交流能力也在逐步加强,国际游客可以更加便捷地进入三亚,并享受到宾至如归的优质服务,随着邮轮游艇、低空飞行、免税购物、医疗健康、文化旅游等新业态的发展,三亚对国际游客的吸引力正在继续增强。

到会的丹麦旅游机构负责人纷纷表示,这次的活动使他们对三亚的城市旅游资源有了全方位深层次的了解,尤其是目前三亚的旅游市场吸引力越来越强,此次活动将进一步推动丹麦和三亚之间的旅游深化合作关系,促进两地旅游共同发展。

来自Express Travel的旅行代表Adris Ahmad说:“今天有机会见到了一个能给大家带来惊喜的海岛度假目的地三亚,让我们北欧的旅行商发现了一块全新的旅游资源和市场,在三亚优惠政策下,相信接下来我们会有越来越多的合作。”

目前,“三亚日”城市推介活动已先后走进了泰国曼谷、马来西亚吉隆坡、印度尼西亚雅加达、哈萨克斯坦阿拉木图、俄罗斯莫斯科、英国伦敦、德国法兰克福、丹麦哥本哈根,接下来三亚市政府还将组织相关单位和涉旅企业赴瑞典进行宣传推介,不断扩大三亚国际知名度和美誉度。(完)

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