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朋友圈里瓜果“飘香” 新疆果农拓宽营销渠道

2017-09-26 17:52:53   

央广网阿克苏9月26日消息(记者吴卓胜 阿克苏台记者陈雄飞 柴美玲 张勇)随着新疆瓜果的采摘上市,阿克苏市不少果农在朋友圈里晒起自家的瓜果、搞网络营销,市民也纷纷转发,下单。“瓜果飘香”的朋友圈为果农拓宽了销售渠道、增加了销售量,也方便了消费者。

家住新疆阿克苏市的田娜家有30亩园,种植苹果、葡萄等果树,往年,果品都是通过线下渠道销售,今年,考虑到父母年纪大了,田娜抱着试试看的想法,第一次通过微信朋友圈卖水果。没有想到,一下就把自家地里的早熟红富士卖出了一吨。田娜说:“今年我们家的苹果丰收了,我就用手机在朋友圈了一条销售苹果的消息,没想到真的就有本地客商联系我了。当即就定了一吨的订单。”

田娜告诉记者,家中的2亩“新世纪”苹果树,年产量达5吨。这几天,仍不时有客户通过微信下单:“这次接到的订单全部都是早熟红富士。”

市民韩丽萍看到好友程瑞瑞在朋友圈发布的出售水果的消息,顺手点了转发,没想到,短短半个小时就有10余人点赞。韩丽萍说:“通过帮朋友转发朋友圈,一些内地的朋友看到我们阿克苏的苹果,口感很好,价格又很实惠。通过熟人购买也很放心。”

市民贾文霞告诉记者,现在越来越多的朋友通过朋友圈卖水果。自己也经常会通过朋友圈淘到便宜优质的水果,而且国农还会送货上门,非常方便:“在朋友圈看到有别人在买水果,我就从网上买了点葡萄和苹果,第二天他们就很快的送来了。葡萄和苹果很新鲜,而且价格很实惠。”

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