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澳门月饼藉跨境电商渠道今首发内地市场

2017-09-25 18:01:55   央广网

央广网澳门9月25日消息(记者黄艳玲)近1500盒澳门制造月饼及应节饼食的货车锁上绿色关锁,今天在澳门莲花口岸以跨境电商货物形式在南沙口岸清关,送往广州、长沙及上海等地的消费者手中。

澳门特区经济局联同广东出入境检验检疫局及南沙出入境检验检疫局,利用南沙自贸区创新政策优势,以跨境电商的贸易方式作突破口,先行先试检验检疫便利措施,为澳门中小企出口月饼往内地创造便利条件。

澳门制造的月饼素以工艺传统、质量优良而迎来良好口碑,过往澳门月饼出口往内地,由于检验检疫手续及时间的限制,往往令澳门企业错失销售良机。澳门特区经济局一直积极推动电子商务,加强与广东出入境检验检疫局及南沙出入境检验检疫局的沟通和合作,利用南沙自贸区创新政策的优势,今年成功透过跨境电商的贸易方式作为突破口,先行先试检验检疫便利措施。南沙出入境检验检疫局对以跨境电商渠道经南沙进入内地的澳门月饼等食品实施当场验放,将原来需时三个星期的检验检疫时间大幅缩短至数分钟内验放。此外,进口内地的澳门月饼也可应用全球质量溯源体系,令内地消费者轻松查找澳门月饼的生产信息,保证原产货物质量,增强内地消费者对澳门产品的信心,更有助提升澳门产品优质诚信的形象。

有首次以跨境电商销售月饼的中小企表示,此渠道更能迎合市场需求及符合现代消费模式,同时参与跨境电商比预期容易,成效显著。既开拓了传统销售渠道以外的客源,也提升了自身品牌的知名度,将来会继续利用跨境电商销售更多其他手信产品。

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