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现场嘉宾秒变Hip-pop达人
央广网深圳9月23日消息(记者郑柱子 通讯员何丹丹)必胜客日前在深圳举办“榴莲Freestyle歌词大赛”,并于9月23日进行“榴莲玩+ 造另类嘻哈”颁奖典礼,全新推出的新款限量版榴莲香水,也让大家直呼“脑洞太大”。
香水界的“暗黑大神”——榴莲香水
9月11日,必胜客用一段Freestyle开启了一场线上“榴莲Freestyle歌词大赛”,引来了深圳众多嘻哈爱好者的关注,参赛者只需写出包含关键字“必胜客榴莲玩家”的歌词,投稿至参赛平台,就有机会获得iPhone8以及kindle等大奖,短短一周就收到了近千份参赛作品。
颁奖典礼现场,充斥着浓郁的嘻哈风。不仅有嘻哈歌手现场演绎参赛作品大串烧,必胜客还为到场嘉宾准备了富有嘻哈特色的各式装备,让现场嘉宾秒变Hip-pop达人,来感受年轻的文化和魅力。
此次活动是必胜客深圳市场为助力新产品——至尊猫山王榴莲比萨而精心策划的。至尊猫山王榴莲比萨采用水果贵族马来西亚猫山王榴莲作为主料,果肉经零下30℃急冻保持新鲜,与芝士一起烘烤,口感浓郁,层次丰富,甜而不腻,就连现场的“榴莲恐”也被征服。
在颁奖典礼的现场,必胜客还秀出了一款时尚“神器”——榴莲香水,可谓是香水界的“暗黑大神”,让榴莲和香水这两项原来看似不可能的单品融合玩出新高度。
据介绍,此款榴莲香水是必胜客与气味图书馆联合研发,前调是榴莲、果香和热带水果,中调是甜香和复合果香,后调是榴莲和香草,浓郁的气息让人印象深刻。
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