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央广网北京9月22日消息(记者雅萍)9月21日下午,“2017中国大米品牌论坛”在北京市朝阳区亮马河大厦的紫金厅隆重举行。全国政协委员、中国优质农产品开发服务协会会长朱保成、江西省副省长吴晓军等领导,农业部市场与经济信息司司长唐珂、种植业司副司长陈友权、全国农业展览馆副馆长李晓钢以及重庆、辽宁、宁夏、江苏、福建、内蒙古、吉林、黑龙江等省市领导、嘉宾,共一百五十余人出席会议。
2017中国大米品牌论坛在京成功举办。
中央一号文件连续三年对农业品牌建设提出明确要求。农业部将2017年确定为“农业品牌推进年”。在这个背景下,由第十五届中国国际农产品交易会组委会主办、中国优质农产品开发服务协会承办的“2017中国大米品牌论坛”,主题是“粮食也要打出品牌”,分为“省部长讲品牌”和“专题研讨”两个板块。
农业部市场与经济信息司司长唐珂做主旨演讲。
农业部市场与经济信息司司长唐珂在论坛上做主旨演讲。他指出,这次大米品牌大会作为农业品牌推进年的系列重大活动之一,将有力促进对以大米为代表的口粮品牌创建。他说,顺应消费市场需求,始终应是生产的前提。品牌消费现在已经成为消费的新趋势,老百姓也通过对品牌农产品的消费有了更多的“获得感”和“幸福感”,因此,我们应该坚持不懈在品牌培育方面积极探索、勇于创新,争取有所作为、取得成效,以更加坚定的信心,更加饱满的热情,更加昂扬的斗志,以优异成绩迎接党的十九大胜利召开!
江西省副省长吴晓军随后发言。他强调,加强农业品牌创建,实施好品牌强农战略,充分发挥品牌的引领作用,已成为调整农业产业结构,转变农业发展方式,提高农业供给效率的必然选择。
粮食也要打出品牌。
本次论坛举行了“中国优质稻米基地授牌”仪式;授牌嘉宾给荣获殊荣的企业颁发了奖牌。
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