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宁夏中宁农民步入电商销售快车道

2017-09-21 22:37:03   央广网

央广网中宁9月21日讯(记者徐升 通讯员张燕)近年来,家住宁夏回族自治区中宁县大战场镇石喇叭村的张彦彪,通过阿里巴巴旗下的“农村淘宝”给自己的枸杞找到了好销路。内心就像外表一样,敦厚和实在是对他最好的概括,作为中宁县首批扶持、培育起来的农村电商,张彦彪对未来充满憧憬和信心。

2011年底,张彦彪大专毕业后,为了减轻家中的负担,辞掉了城里的工作回到了自己的家乡,总想着为家乡做点什么。2012年5月,枸杞价格暴跌,每斤枸杞只能卖到11、12元,张彦彪想要改变枸杞销售思路,因为之前在学校也接触过互联网,就想着能不能在网上把家里的枸杞卖出去,很快他便建起了淘宝平台开始销售枸杞。

刚开始创业没有什么本钱,问家里借了些,网店就这样如火如荼的开了起来,起初什么都不会,就在网上百度搜索,自己琢磨。给他印象最深刻的是四川的一位老师,也是网店的第一个客户,直到现在也一直在自己店里买枸杞。起初,他的淘宝平台每天只有七八单的销量,收入只有几十元,那时候在农村发货很不方便,张彦彪每天骑着摩托车到县城发货,一年下来没挣多少。就这样慢慢的积累,小店由原来的零做到了一皇冠。待人诚实,真诚和厚道总能赢得客户的信赖。

2014年开始,他将村里的枸杞统一收购来,自己加工包装以后在淘宝上销售。慢慢的订单量开始增加到100多单了。很多村民主动把摘来的枸杞送到他家里让他帮忙销售。记录信息,打印面单,打包货物是他日常最主要的工作。

同年,张彦彪注册了自己的合作社,注册的自己的品牌——“御杞红”,让自己的店铺更具品牌化及专业化。同时在10月份跟朋友收购了一家天猫店铺,但由于经营不善在第二年就卖掉了,就这样又从天猫店铺回到了个人店铺。2016年又重新注册了一个店铺“归家中宁枸杞”。

去年8月,中宁县与阿里巴巴集团正式签订了农村淘宝项目合作协议,在全县建成30个农村淘宝服务站,并确定30个农村“淘宝村小二”,张彦彪有幸成为了“淘宝村小二”一员。到了置办年货的时候,村民们想买啥只需要开张清单给张彦彪,大家伙足不出户,就能买到想要的年货,既方便快捷,又省时省心。自从当上“淘宝村小二”以来,他每月的代购量在300单左右,枸杞上行销售额在10万左右,去年“双十一”一天的销售额就接近16万元。现在他们村有20多户村民常年为他的网店提供枸杞货源,带动他们人均年增收近2000元。

今年张彦彪又入住了拼多多。他的愿望就是让父老乡亲像城里人一样,享受到电子商务带来的便利和实惠,让他们购买到物美价廉的商品。同时,能借助电商这个大平台,把家乡的农产品卖出去,帮助身边的群众共同走上致富的道路。

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