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2018深圳大鹏新年马拉松新闻发布会召开 9月23日赛事报名全面启动

2017-09-19 23:11:56   央广网

央广网深圳9月19日消息(记者大为)9月19日下午,2018深圳大鹏新年马拉松新闻发布会在深圳大梅沙万科中心隆重召开,大鹏新区文体旅游局、万科企业股份有限公司、咪咕互动娱乐有限公司等相关领导以及2018鹏马“超级粉丝”代表和全国近40家媒体参加了本次发布会。2018年是深圳大鹏新年马拉松赛事5周年,本次赛事以“乐跑迎新年,奔跑山海间”为主题,不设奖金、不以追求成绩为办赛目的,致力于让跑者真正感受到跑出健康,跑出快乐,跑出友谊的“乐跑”精神。本次发布会主要从2018深圳大鹏新年马拉松赛事竞赛规程、赛事亮点及报名启动时间等方面作了详细介绍。

促进“体育+旅游”创新模式发展,打造具有大鹏特色的综合性体育文化盛宴素有“桃花源”之称的深圳大鹏半岛森林覆盖率超过76%,被《中国国家地理》评为“中国最美的八大海岸”之一,风景优美,气候宜人,是全家旅游以及体育健身的好地方。发布会现场,大鹏新区文体旅游局局长陆飒女士就深圳大鹏新年马拉松对于促进大鹏新区“体育+旅游”创新模式发展的重要意义答记者问。2014年首届深圳大鹏新年马拉松在大鹏半岛举办,此后每年1月1日,这场新年狂欢盛宴都会如约而至,至今鹏马已经成功举办了四届。2018年深圳大鹏新年马拉松的赛道设置将包含大鹏所城、万科浪骑游艇会、较场尾、杨梅坑、鹿咀山庄等自然人文景观,一路上跑者们能够将山海大鹏尽收眼底,深刻感受大鹏这座城市的美好与活力。同时,本次赛事还将为参赛跑者特别推出旅游套餐,踏上大鹏所城寻根之旅、前往东山寺新年祈福,参观大亚湾核电基地、游览玫瑰小镇,体验帆船出海之旅,通过旅游套餐,跑者们能够更好的了解大鹏的旅游资源,更深入的体验大鹏的人文风情。2018深圳大鹏新年马拉松将成为传播和展示大鹏优美风景以及人文情怀的重要窗口,对外塑造和传播大鹏新区美丽、热情的城市形象;同时带动大鹏当地旅游产业的发展,推动大鹏新区经济发展,这必将是一场具有大鹏特色的综合性体育文化盛宴。

增设5周年系列纪念活动,赛事体验全面升级

发布会现场,万科企业股份有限公司集团办公室主任潘樟良先生就2018深圳大鹏新年马拉松赛事情况向大家做出介绍。以四年的积累成就,鹏马成功跻身“五星级跑者体验”赛事,被众多跑者誉为国内“以跑者为中心、最值得期待的热门赛事”。2018年,深圳大鹏新年马拉松将迎来赛事5周年,本届鹏马将呈现出全新的视觉形象,营造更为浓厚的新年第一跑的欢乐氛围。本次赛事的主视觉在往年设计理念的基础上,融入了广东独特的文化元素——舞狮,舞狮是大鹏民间传统表演艺术,每逢佳节,人们总会以舞狮庆祝,寓意喜庆、美满。发布会现场,大鹏新区文体旅游局局长陆飒女士与万科企业股份有限公司党委书记解冻先生共同为狮子点睛,正式启动2018深圳大鹏新年马拉松。

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