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央广网沈阳9月19日消息(记者徐志强)为期三天的第12届北京国际文化创意产业博览会日前圆满落幕。在京沈合作的大背景下,北京文博会首次设立“沈阳展区”。为着力宣传沈阳,加强京沈对口合作,搭建文化产业发展平台,沈阳市文广局会同沈阳市服务业委(会展办),精心组织沈阳11家文创企业参展。展区设定特装展位100平方米,重点展出沈阳市地域特色鲜明、文化科技融合度高的文创产品。
沈阳展区充分借助北京文博会国际化平台,展示优势产业、优质产品、优良环境,讲好沈阳文化的故事,发展、发现了新的合作伙伴和商机。本次沈阳参展北京文博会亮点纷呈:一是彰显地域特色。为了能够全面展示沈阳文创产业发展成果,沈阳市文广局优中选优、精中选精,组成有11家特色鲜明的文创企事业参展团队,展出盛京满绣、原创定格动画片、辽瓷技艺、4D多媒体技术等一大批富有地域特色的沈阳文创产品,为北京文博会带来充满创意的沈阳元素。工匠精神雕刻艺术中心作为沈阳的玉器雕刻企业着力推广传播沈阳玉文化,现场与众多企业达成合作意向。辽宁绣春秋工艺品有限公司通过参展北京文博会让更多的人认识了解了沈阳的盛京满绣,也收获了宝贵的经验。二是凸显文化+内涵。本届文博会以“文化科技融合 传承创新发展”为主题,精心搭建综合活动、展览展示、推介交易、论坛会议、创意活动、分会场“六位一体”的活动平台。沈阳市组织的参展企业突出“文化+”内涵,以文化+科技、文化+旅游、文化+体育,带动提高产业链整体发展水平和创新创意能力。此次为沈阳文创力量首次组团“走”出去,多数企业收获了大量新客户。沈阳百万星光文化发展有限公司展示了团队研发的手游,先后有数百人参与游戏体验,达成了多个洽谈意向,充分展示文化+科技成果。奉天记忆文化创意产业园有限公司主打民国文化,让游人置身感受民国时代的沧桑和繁华,诠释文化+旅游概念。三是着力宣传沈阳。北京文博会已成功举办12届,成为世界著名的大型国际文化创意产业盛会之一。此次组团参展北京文博会,在向世界展示既有沈阳地域文化、又有高科技含量的文创产品的同时,市文广局还组织通过播放沈阳城市宣传片、集中特色布展、部署文明参展等多种方式,着力宣传沈阳城市文明,凸显沈阳历史文化名城风貌。展会开幕当天,“沈阳展区”即涌入众多观众驻足。沈阳百万星光文化发展有限公司还通过网红网络在线播报的形式直播展会参展情况,通过线上线下互动宣传沈阳文创企业,给沈阳展区现场带来不同的反响。沈阳国际软件园做为东北最大的软件类产业园区,吸引众多辽沈地区在京企业人员,透过企业了解家乡发展变化,纷纷表示在京沈合作大背景下,他们会更加关注家乡沈阳的发展,了解到沈阳拥有这么多优秀的企业,展现沈阳本土企业的风采,增强来沈投资、工作的意愿。四是企业收益良多。展会期间,沈阳展区观众络绎不绝。据不完全统计,三天吸引线上线下观众近20万人次,参展企业累计达成合作意向或签定合作协议30余项。沈阳体验科技股份有限公司开展当天即给“沈阳展区”制造了一个开门红,一位上海人士用1.6万元买走4D多媒体技术复刻的《法界源流图》,让更多的国内外游客认识体验科技。辽宁省龙呈文化创意产业园作为恢复推广中国北方传统特色文化的沈阳产业园代表,在展会期间取得了可观的销售成果且在沈阳的场址也将辽瓷推广上市,为辽瓷走向世界奠定基础。鲁迅美术学院展示了鲁美近几年部分产学研成果,吸引了众多企业和个人参观、咨询,多家公司提出合作意向,共同研发文创产品。沈阳正点卡通有限公司以中国传统文化为题材的《开心小镇》吸引了众多艺术家的咨询,北京一家陶艺工作室更是以此为启发,与正点议定欲将中国传统泥塑艺术与定格技术结合,用定格动画呈现。
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