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陆客骤减台旅游业惨淡 五星级酒店续住只要1.5元

2017-09-18 07:51:41   中国青年网

图为台湾旅游业者资料图(来源:台媒)

蔡英文当局上台后,拒不认“九二共识”,致使两岸关系处于僵持状态,加之辽宁陆客团大巴着火事故,让陆客望而却步。此外,蔡当局在岛内推行“一例一休”政策,让人事成本大幅上升,使得台湾旅游业企业经营受到重创。南台湾观光产业联盟总召集人林富男日前透露出担忧,若政治气氛与景气未好转,五星级酒店的房价会持续下探。

据台媒报道,林富男表示,高雄有400多家饭店,近一年多来在陆客变少,“一例一休”使人事成本上升后,五星级饭店一晚定价2千元(新台币,下同)几乎没有利润,但现实情况是“没人住还赔更多”。林富男说,“业者心头滴血也得认了”,若政治氛围与景气未好转,五星住房价恐会下探1字头。

图为台湾五星级酒店推出的优惠活动。(图片来源:台媒)

据了解,台湾五星饭店业绩一片惨淡,酒店纷纷推出“流血住房价”等策略, 来吸引游客。台湾义大皇家饭店推出一晚5499元、附两位客人早餐,而续住一晚竟然只需加7元(约合人民币1.5元), 是开幕7年的最低价;台中长荣桂冠酒店也推“指定日入住”,只要2800元,附送早餐;台南香格里拉远东国际大饭店推出“平日买一晚送一晚”策略,公关经理卜怡筠说,饭店每晚6600元但不含早餐,顾客只要买一晚就可多住一晚,两晚折算,每晚3300元,价格十分低廉。有业者惊呼, 因维护成本高,五星级酒店一晚成本约2千元,若附早餐根本就是赔钱。

年初,曾有岛内旅游业先前预言,2017年将是旅游业的“黑暗元年”。 台湾《经济日报》早前报道称,据统计,民进党当局上台1年来,岛内观光旅馆出现5跌,包括陆客住房人数、住房率、住用数、房价、总营收等指标均下跌。陆客赴台人数已连续14个月出现负增长,业内预期,未来数月大陆旅客人数将持续减少,岛内旅馆经营将面临更严峻的挑战。

眼看岛内旅游业正为陆客不来而发愁,蔡英文却对问题视而不见,还寄希望于东南亚旅客。不过,依台“观光局”统计,即使日韩与东南亚旅客增加,但因停留时间长短不同,带进的观光外汇远比不上陆客,蔡当局的如意算盘恐最后会落空。

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