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天津首次民间糕饼模具展开展 传统工艺传递中秋吉祥文化

2017-09-16 20:01:39   央广网

央广网天津9月16日消息(记者陈庆滨)9月16日,2017年中秋月饼文化节暨王来华教授糕饼模具展在天津桂发祥食品广场正式免费对外展览。本次活动自9月16日开始一直持续到10月7日,以“匠心印记中秋月意蕴隽永桂发祥”为主题,重点通过模具展示彰显中华民族传统民俗文化,通过糕饼模具的纹饰来诉说历史故事,传承中华文化精髓。

本次活动首次公开展示天津社科院教授、中国著名传统糕饼模具收藏家王来华先生的百余件藏品。模具展(2017年中秋月饼文化节暨王来华教授糕饼模具展,以下简称模具展)开展首日,王来华现场与参展家庭发表糕饼模具讲座。王来华说:“糕饼模所有的纹饰都是吉祥的,如蝙蝠寓意“福”、牡丹寓意富贵、福禄寿三位神仙等。他的纹饰很丰富,有时候我管他叫吉祥文化的大观园。”

此次参展的糕饼模具来自中国本土七、八个省,最远有来自日本、朝韩地区的多款样式。展出主体为木制模具,少量铁质模具,最早可追溯到明末清初时期。糕饼模具的整体形状有圆形、方形、不规则等。本次展出月饼模具多以中国古代传说嫦娥、月宫、玉兔等形象为纹饰,现场展出品中,来自天津和广东分别有两款展示“玉兔捣药”的圆形模具。其中立体糕饼模具如八仙样式蓝采和、曹国舅,人物刻画栩栩如生,制饼时将两模具闭合即可做成双面立体人物。糕饼模具的意义也是简单的文化传承,王来华说,糕饼模具首先是吉祥文化的传承,其次他作为器具,本身纹饰多为文化符号,比如说艺术形象,谐音也好、象征也好,通过糕饼模具的纹饰,用纹饰讲故事,把文化一代代传承下来,这也是中国文化传承的一种方式。

主办方桂发祥销售公司总经理郑海强说,中华传统文化是国家一笔宝贵的财富,中秋是传统文化中重要的节日,这个节点有很多文化内涵可以发掘。弘扬和宣传中国的传统文化是我们这样老字号企业义不容辞的责任。桂发祥做麻花是有百年历史,近几年我们希望不断地传承挖掘好的文化。通过这样一个展览,可以让好的文化传递到更多每一个消费者。让更多的人知道并且去宣传文化,来达到保护传统文化的效果。

据悉,本次模具展是桂发祥文化节系列活动的重头戏。文化节期间,桂发祥食品广场举办多种丰富多彩益智活动,9月16日、23日王来华教授和桂发祥研发中心主任赵铮博士带来糕饼文化讲座;“少年传承中华传统美德”系列教育活动、民俗知多少、《我心中的中秋》DIY创意画和妈妈叫我猜灯谜等活动将同步进行。

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