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央广网贵阳9月13日消息(记者王珩 贵州台记者王庆江)由贵州茅台酒厂(集团)文化旅游有限责任公司联合贵州广播电视台综合广播共同开展的第十届“听多彩之声说魅力贵州”国酒茅台文化之旅——全国广播名嘴大型采访直播活动于9月11日至14日举行。活动邀请央级媒体和全国各省广播电台著名主持人实地体验及感受茅台酒生产和茅台旅游景点,通过“深入采访+互动对话+圈层传播”的形式,挖掘“茅台酒”的国酒文化,深入宣传推广茅台旅游,进一步传播“贵州茅台”的品牌文化。
进入“十三五”,贵州省旅游业迎来了加速发展的黄金期,实现了“井喷式”增长。作为贵州省委、省政府确定的100个重点旅游景区之一的仁怀茅台旅游综合体,国酒文化、长征文化、盐运文化、民族文化交相辉映,借助各界之力,不断推出系列“酒+旅游”的特色活动,丰富提升了茅台旅游品位,深度推进了酒旅融合发展,努力打造了茅台工业旅游创新示范区。在此背景下,本次活动运用传统广播平台与新媒体相结合的形式,通过多家广播电台并机直播,以及“媒体人圈层”推广的宣传方式,进一步传播国酒文化,讲好茅台故事,以“酒文化”为基石,宣传推广茅台工业旅游,以实际行动为贵州旅游井喷式发展助力。同时,通过活动与全国各地广播电台牵线搭桥,为茅台集团文化旅游有限责任公司外拓业务发展铺路。
据了解,从2008至今,由贵州省委宣传部主办、贵州广播电视台承办,综合广播执行的“听多彩之声﹒说魅力贵州”活动已经举办了九届,并获得圆满成功。今年是“听多彩之声﹒说魅力贵州”活动十周年,与往届活动不同的是,今年除了策划“十周年盛典”,还根据贵州的“烟、酒、茶、药、旅游”等五张名片,在今年每个季度分别策划一场跟贵州名片相关的主题推广直播活动,力求做到每季度一场活动,每个月都有发声,使活动贯穿全年。
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