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借力厦门会晤宣传旅游 福建探索“互联网+旅游”推广模式

2017-09-07 12:11:44   中国青年网

人民网福州9月7日电(詹托荣)金秋九月,随着金砖国家领导人第九次会晤和新兴市场国家与发展中国家对话会在福建厦门举行,大美福建聚焦了全世界的目光,而与此同时,一条展示福建“世界自然与文化遗产”的H5页面在移动社交平台广为流传,目前转发次数已超600万。

据了解,该H5以“世界珍宝,与朋同乐”为主题,由多张福建自然、人文风光图片组成,从鼓浪屿的浪漫文艺,到泰宁丹霞的灵动秀美;从土楼人家的质朴淳厚,到武夷风光的奇幻百出……每一张都向海内外受众呈现福建秀美的自然风光和绚丽的民俗风情。

此外,该H5背景音乐《福建如你》也备受好评。据悉,这首“接地气”的歌曲是由著名音乐人根据福建风土人情“量身定做”的,曲风悠扬唯美,听后令人心旷神怡。

今年7月,厦门鼓浪屿申遗成功,至此,福建“世界遗产”达到4处。如何多角度、全方位展示福建独特的自然风貌、浓郁的民俗文化以及优越的发展环境,提升福建旅游的知名度和美誉度,成为许多人关心的问题。

福建省旅游发展委员会市场开发处负责人林宇介绍,本次通过H5页面传播福建旅游品牌,是福建旅游在“互联网+旅游”领域的又一次全新尝试,体现了福建省旅发委进一步把握时代潮流,顺势而为,积极探索互联网新媒体的宣传推广模式。

林宇还表示,福建今年将继续加快发展“旅游+互联网”的新兴业态,通过互联网移动端平台的营销推广,最大化实现全国精准人群覆盖及旅游消费转化,进一步打响“清新福建”品牌,并致力于将福建打造成为我国重要的全域生态文化旅游中心和国际知名的旅游目的地。

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