新闻 > 国内
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China

冷门项目如何才能热起来

2017-09-07 09:52:12   中国青年网

□杨明静

在本届全运会上,柔道、皮划艇等以往关注度相对偏低的冷门项目赛事,收获了不错的关注度,让人备感欣慰。

作为中国体育事业发展的龙头,多年来,全运会积极助推一些冷门项目的推广普及。本届全运会就增设了攀岩、轮滑、国际跳棋、柔力球、笼式足球等十几个相对冷门的群众比赛项目,既丰富了全运会的内容,又提升了这些项目的关注度。此外,本届全运会在轮滑冰球等多个竞技项目比赛中开设惠民专场,群众组比赛更是免费发放门票,吸引群众前来观赛,也起到了项目推广的作用。

明星的号召力,在一定程度上改变着冷门项目比赛“门前冷落车马稀”的情形。在全运会场地自行车赛场,不少观众是冲着奥运会冠军钟天使而来;击剑赛场上,仲满、雷声等明星也是一些观众关注的热点。或许很多人对这些项目的比赛规则、战术玄机还不甚了了,但只要吸引他们关注了、感兴趣了,就等于培养了一批潜在的爱好者。其中的一些人,没准能成为超级发烧友呢。

让冷门项目热起来,仅靠四年一届的全运会显然是不够的。事实上,不少冷门项目之所以一直“养在深闺少人识”,除了东西方体育文化的差异,与项目自身推广意识不强、“营销”力度不够、推广办法不多不无关系。虽然借助全运会这个大众关注度较高的平台,一些冷门项目迈出了接地气、聚人气的喜人步伐,但要真正由冷变热,恐怕还要在推广常态化上多下功夫,至少应该与群众“混个脸熟”。

此外,冷门项目要彻底改变“高冷”形象、扩大群众基础,还需要培养造就形象健康阳光的推广“大使”,瞄准目标人群,多采用群众喜闻乐见的推广方式。事实上,近年来,有一些冷门项目已在这方面做出了有益尝试,如让明星运动员走进校园宣传,或包装策划时尚感强的宣传推广活动吸引社会关注等,收到了较好的效果。

项目的冷与热、小众与大众,并没有绝对的界限。只要结合群众日益多元、时尚的健身需求创新举措,不断拓展自身影响力和关注度,吸引越来越多的人喜爱并参与,就一定会越来越热,越来越强。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20170907/31308388.html
Server: cms-8-252
Date: 2024/11/15 12:45:44

Powered by China
China