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“T20团”重走杭州峰会路 众大咖畅谈“杭州新忆”

2017-09-06 11:36:59   央广网

央广网杭州9月6日消息(记者张国亮 傅炜如)1000个游客眼中有1000个杭州。G20杭州峰会的召开,给白居易笔下的“最忆是杭州”注入了峰会时代全新的活力。“峰会旅游”已经成为国内乃至全球游客关注的杭州旅游新品牌。为此,打造一个杭州旅游新IP——杭州新忆(Fresh Memory)活动应运而生。

在G20峰会举办一周年之际,由杭州市旅游委员会主办的“杭州新忆·T20旅行团(20travellers)”峰会游正式开启了“经典文化”“璀璨都市”“活力企业”“创新小镇”四大主题线路。通过各类主题赛事选拔及行业推荐的20名精英汇聚杭州,体验杭州旅游新产品。他们中有著名诗人、影视剧作家黄亚洲,中国游泳名将吴鹏,当代著名禅师延参法师,2008年北京奥运会火炬手、中国残奥田径运动员恽伟平,央视《百家讲坛》主讲人魏新,大运河国际诗歌节创办人舒羽等来自于各个行业的大咖。

记者跟随T20行业代表,开启了“经典文化”主题线路之旅。5日上午,T20行业代表参观了杭州G20峰会主办场地——杭州国际博览中心。以此为第一站,不仅让代表们感受了G20主会场恢弘的气势,更深入了解了G20主会场中蕴含的中国文化元素,让代表们称赞不绝。随后,魏新、恽伟平、舒羽等一行先后参观了中国美术学院、浙江省博物馆,深入了解了浙江的历史文化。魏新不禁感慨道:“浙江博物馆馆藏十分丰富,今天见到的许多历史文物,让我有耳目一新之感。”夜幕降临,代表们来到了“光彩照人”的运河边,坐在诗人舒羽开的同名咖啡馆中,惬意地喝着茶,畅谈此行对杭州的新印象。

舒羽说:“杭州的美浸润在点点滴滴的人文细节中,带给人一种贴心的感觉。作为杭州人,与远道而来的客人一起游杭州,就像把杭州的美装在盘子中,端给客人品尝,期待他们的好评。”

魏新说:“来过这么多次杭州,以前都在西湖一圈活动。这次去了很多杭州的新坐标,像这里运河历史街区,出乎意料的美,散发着历史气息。”

恽伟平说:“这次杭州给我留下了全新的印象,作为运动员,我看到杭州新建设的莲花亚运会场馆,非常激动,这是一个充满活力的城市。”

同时,其他三条主题线路还探访了西湖、欣赏惊艳世界的《最忆是杭州》与城市灯光秀;参观阿里巴巴集团,探索梦想小镇、西溪湿地……后峰会时期,杭州还有更多全新的城市记忆等待发掘,而始终不变的是杭州大气开放的待客心意。

活动期间,“杭州新忆”T20旅行团也携手新浪微博、中新社等融媒体平台,充分利用互联网传播新技术,通过“杭州新忆”话题讨论、网红直播等交互手段引导国内受众实时关注团队行走资讯。嘉宾中延参法师、魏新老师等几位微博大V也进行了同步参观直播,与网友分享“杭州新忆”。

江南忆,最忆是杭州。峰会余韵在延续,旅游万象在更新。2017年“杭州新忆·T20旅行团”将成为一座时代沟通的桥梁,联接起城市的过往历史与未来希冀,联接起大众的从业差异与共同追求,让政府的城市旅游品牌建设通过新媒体的互动特性得到社会各界的广泛关注及响应,也在城市转型升级同时让游客的杭州旅游体验得到提升。

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