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助力影院广告变革 林水洋、赵建斩获“广告界奥斯卡奖”

2017-09-05 21:56:49   央广网

央广网北京9月5日消息(记者雅萍)由中国广告协会指导,广告人集团、世界传媒产业协会联合举办的ADMEN国际大奖颁奖盛典2日在北京盛大举行。作为中国广告界最专业最具影响力的奖项之一,典礼当晚云集了圈内众多权威专家和知名广告公司。抱抱堂联席 CEO、星火传媒创始人林水洋荣获“传媒经理人·成就人物”大奖,星火传媒合伙人赵建荣获“数字营销人·新锐人物”大奖,同时被收录入《中国当代杰出广告人300人》丛书。

一家公司斩获两项人物大奖。

素有“广告界奥斯卡” 之称的ADMEN国际大奖是中国广告传媒行业历史最悠久,规模最庞大的人文评传活动,旨在对成就无数企业品牌的年度杰出广告人进行表彰,记录中国广告行业中不断努力前行的勇毅者。与此同时,《中国当代杰出广告人300人》是迄今为止中国广告传媒界最大型的行业人物丛书。

一家公司斩获两项人物大奖,充分展现了广告协会,行业同仁和品牌客户对抱抱堂星火传媒用互联网改造影院传媒这一创新模式的认可。据介绍,林水洋所获得的“传媒经理人·成就人物”大奖,是用于表彰当代中国广告中坚力量的代表,要求获奖者不仅取得了个人的非凡成就,更需要领导公司为行业领域做出突出贡献。作为我国最顶级的产品人,林水洋善于通过技术手段改造商业模式,曾带领新浪微博完成从0到1直至上市的过程。评委认为,林水洋先生以技术派广告人的身份创立抱抱堂星火传媒,通过互联网技术对影院广告行业进行革新,以平台化售卖和TMS直接下发的方式,帮助广告主大幅度提高了广告投放效率和效果,为影院广告行业找到了一个潜力巨大的增长可能。

与此同时,赵建获颁“数字营销人·新锐人物”大奖,该奖项主要用于表彰当代中国广告新生力量的代表,作为杰出的”80后“广告人,赵建已拥有十年以上的广告营销经验,曾任职于百度、腾讯、蓝色光标传播集团,成绩斐然。十年的经验积淀和年轻敏锐的嗅觉让赵建认定了大银幕广告蕴藏的巨大商机。即使在互联网技术如此发达的今天,传统映前广告依然以人工投放为主,代理公司和影院都存在很大的人工作业,产生了巨大的不稳定性和资源浪费。评委认为,他带领星火传媒搭建了中国第一个数字化影院广告投放平台,让广告主和客户可以像投放互联网广告一样简单透明得实现品牌曝光,重新定义了映前广告行业。

本次盛典,抱抱堂星火传媒两位负责人的获奖,是广告协会对星火广告技术的认可,也是广告行业对星火趋势判断的认可。无论是互联网时代的互动营销,还是大传媒时代的整合营销,科技的发展方向都代表了行业的未来和趋势。两位获奖者表示,“实现广告行业的数字化、自动化、智能化和互联化,让行业工作更高效,品质更稳定,利润更丰厚,是星火传媒、也是每个广告人所矢志追求的目标。”

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