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上海世茂广场举行招商发布会

2017-09-01 02:46:07   中国青年网

2017年09月01日 12 :房地产资讯?广告 稿件来源:解放日报

一场以“初心?未来”为主题的发布会日前在上海外滩茂悦酒店举行,这是世茂商业自去年换帅以来,首次向外界透露其战略构想及品牌策略。与此同时,公司旗下上海世茂广场项目正式宣布收回自营,并对外展示了内部改造方案和未来招商详情。

世茂集团副总裁兼商投公司总裁吴凌华在发布会上表示,面对电商的冲击,商业地产的运营逻辑已发生许多改变,但空间设计和商业运营是实体商场的核心优势,智能手机无法比拟实物,网络也无法给予消费者“心情、感觉”的效果。

发布会现场以3D Mapping墙体投影的方式,极富体验感地展现出改造后的上海世茂广场的内外动线和构造,展示了以“剧场舞台”、“剧场观众席”、“剧场走道”、“后台”等全新概念塑造的空间整合及划分,使消费者能以观众和演员角色来体验“歌剧院”式的消费生活。改造后的上海世茂广场,预计将于明年9月底亮相,内部各大品牌店也将配合商场主题进行全面升级。

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