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央广网西安8月31日消息(记者雷恺)记者从今天(31日)举行的系列电视纪录片《面面大观》第一季开播暨第二季启动仪式上获悉,大型电视纪录片《面面大观——丝绸之路上的面食》将于2017年9月4日在中央电视台纪录频道播出,第二季“老陕的味道”同时启动,力求达到“中国故事 国际表达 中国内容 国际传播”效果。
美食、美景、风情、故事。大型电视纪录片《面面大观——丝绸之路上的面食》是系列纪录片《面面大观》的第一季作品,采用全新的户外纪实类节目制作模式,以明快的叙事节奏、活泼的讲述语言、逼真的影像风格来满足受众的观赏期待,聚焦于丝路沿线多样的面食文化,从美食看生活,从美食讲丝路。在来自英国的美食调查员大米的带领下,观众将领略丝路风光,共同感受蕴藏在美食背后神奇的丝路文化和灿烂历史,在强大的传播影响力基础上实现丝路文化、中国故事的国际表达。该部纪录片已于2017年6月登陆五洲传播中心的外宣平台《神奇的中国》面向全球180多个国家和地区同步播出,9月4日起在CCTV9纪录频道的晚间十点档面向国内播出。
据介绍,系列纪录片《面面大观》项目第二季“老陕的味道”将在第一季的成功基础上营造更为持久和广泛的品牌价值与传播影响,延续原有创作模式和主题,美食、生活、情感、丝路依然是表现的重点,大米和原班人马持续倾情奉献并有更多国际制作人强力加盟,节目内容的广度和纵深都会有更大的拓展,进一步实现丝路故事的国际化讲述。通过第二季的实施,西安书霖影视等项目出品方将完善和巩固《面面大观》这一纪录片品牌的概念和影响力,并着力打造其成为独特而优秀的传媒产品。
目前,对“一带一路”的多元解读和国际传播是文化市场的热点,更是国家形象宣传的需要。《面面大观》项目由西安书霖影视、云视点影视、美霖资产和顶峰时代影业联合出品,并由陕西省委宣传部、五洲传播中心、新加坡IFA Media、新西兰Panpac Media和中国公共关系协会联合摄制,列为陕西省重大文化精品项目、并入选广电总局“丝绸之路影视桥”工程。这部以美食为切入点的丝路概念纪录片贴近生活,从柴米油盐的寻常日子中发现传统的力量,在饮食形态的变化中寻找文明的轨迹,在深入解读文化交融的过程中展现民族自信。
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