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“力士·绿哈达行动”在西藏公益植草面积突破一万亩
2017-08-29 19:50:30 中国青年网
人民网拉萨8月29日电(旦增卓色)28日,由中华环境保护基金会联合利华力士品牌共同发起的“力士·绿哈达行动”开启了2017年西藏见证之旅。据悉,经过七年的努力,“力士·绿哈达行动”在西藏公益植草面积突破一万亩。经世界纪录认证机构确认,该行动获得了“企业高原公益植草面积最多”的世界纪录称号。
在新闻发布会上,与会嘉宾共同以“‘力士·绿哈达打造公益第三极”为主题,针对“力士·绿哈达行动”发展成果,商业资源作为当代公益行动中第三极力量,在公益行动中发挥的重要作用进行了深度剖析和探讨。发布会结束后,与会嘉宾一行共同前往林周县卡孜乡白朗村草场,实地见证牧草生长情况,深入了解当地牧民的生产生活情况。
从2011年至今,“力士·绿哈达行动”用了七年时间,在西藏种植的草场面积成功突破万亩,约合667万平方米。同时,2017年“力士·绿哈达行动”在林周县白朗村种植了2150亩人工草地,对当地生态恢复和改善牧民生计提高起到了积极作用。
“‘力士·绿哈达行动'的万亩达成不是终点,它是西藏公益种草道路上的里程碑事件,也是商业力量在公益事业中发挥无限可能性的充分展现。”联合利华个人清洁品类市场总监赵文峰表示,经过“力士·绿哈达行动”的实践,我们逐步摸索出了开展公益行动的模式,加强与各界的合作,发挥商业力量作为“公益第三极”的价值。在这个过程中,我们搭建开放的公益平台,充分联动各方资源与优势,冲击公益行动价值的制高点。
林周县副县长郭果说:“对于当地牧民来说,增加农作物产量,提升农牧民群众农业种植技术知识,促进增收致富起到重要的作用。我要对‘力士·绿哈达行动’表示真挚的感谢,谢谢你们对林周县生态环境保护所作出的努力。”
此外,七年来,绿哈达的足迹走到了西藏曲布雄乡、贡嘎县、林周县等地区,为西藏累计种植了万亩人工草场。
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