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中国畜牧业电商之战,谁是最后赢家?

2017-08-25 21:05:58   央广网

当前,我国电子商务发展正在进入密集创新和快速扩张的新阶段,日益成为拉动我国消费需求、促进传统产业升级、发展现代服务业的重要引擎。

2015年以来,畜牧行业电子商务发展迅速,从最早的独揽江山,到现在的畜牧电商平台猛增。集中上线的数量以及速度不得不说明电子商务的战火已经蔓延进畜牧行业中来,并且大有愈演愈烈之势。

在这个畜牧行业电子商务大爆炸的时代,在“互联网+”的战略新机遇下,紧抓建设“智慧城市”历史机遇,山东阳信县与北京一亩田集团举行农产品电子商务战略合作框架协议签约仪式,并依托国有企业山东易华录信息技术有限公司,积极打造国内最大的专业牛肉产品电商交易平台,筹建中国牛文化园、阳信清真牛肉文化园, 可吸纳80家肉牛生产加工企业集中展示营销。

据了解,这个电商平台主要功能分为“线上”和“线下”两个部分。“线上”对入驻企业生产过程统一落实数字化影像档案监管、产品统一使用“阳信清真牛肉”品牌、统一线上交割,实现从肉牛养殖-屠宰-产品电商交易的质量可追溯管理。并同步承接中国证券会郑州交易所牛肉期货交割地。“线下”实体企业展示经营带动电商平台“线上”营销,“线上”电子交易拉动“线下”实体经营和消费,实现“线上”“线下”融合发展,并承担餐饮、宾馆及商品展示、文化技能培训等功能,打造国内专业化牛肉产品交易中心,形成牛肉产业信息集散地。

阳信县正在建设的国内最大的专业牛肉产品电商交易平台,面临着怎样的机遇和挑战?据媒体报道,现有几家畜牧业电商平台已经是在整合自己的资源,牟足力气准备开拓自己一片新的疆土。电子商务正在取代畜牧业的传统观念。

第一、畜牧行业垂直电子商务是互联网时代发展的必然产物。随着信息的高速发展,人们越来越依赖互联网带来的便利,网络购物已经成为人们生活中不可或缺的一部分。越来越多的人通过网络购买饲料等畜牧产品,正是养殖户的这种网络购物需求,让更多的畜牧企业开始考虑发展电子商务。

第二、年龄最大的90后今年已经24岁,开始走上工作岗位,最大的80后也早已过了而立之年。正是这批80、90后的新时代人群加入,逐渐取代传统的养殖饲养观念,让畜牧行业更加年轻化、信息化,网购也理所当然的被认可和接受。

第三、2012年8月,爆发了互联网历史上规模最大的电商价格战,京东、苏宁、天猫、当当、国美等国内电商巨头纷纷加入战争,轰动整个行业。最终的受益者仍然是各大电商。但通过此次事件,人们发现原来电商还可以这么玩,人们也因此看到了电商的未来与前景。所以,此次事件不可不说是畜牧行业电商爆发的导火索。

第四、畜牧行业各大媒体门户网站的发展正处在瓶颈期,而且各门户网站同质化严重,欲寻求突破,利用自身强大的流量优势,把互联网与实体相结合,搭建平台,实现网络销售,从而从中赚取利润。同时,许多后起之秀如阳信正摩拳擦掌准备迎接竞争。

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