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盼达用车牵手中信银行签订战略协议 深耕大数据共享

2017-08-12 15:13:33   央广网

央广网重庆8月12日消息(记者陈鹏通讯员王丹)8月11日,重庆两江新区科技企业盼达用车携手中信银行召开战略合作发布会,宣布今后双方将基于对用户真实属性、消费习惯、活动范围的大数据交叉分析,在用户资源共享上建立深度合作,国内首个新能源分时租赁平台与商业银行的战略合作就此达成。

搭建余额金账户盼达余额可赚利息

记者从发布会现场了解到,盼达用车和中信银行联合推出了盼达中信余额金账户,今后充值到盼达用车的余额将不会被浪费,并可获取中信银行提供的利息。

“通过后台对用户的筛选,我们会选取一批高层次的用户,和中信联名成立中信盼达金账户。尤其重庆的朋友都了解,我们的用户非常喜欢盼达,每年的双十一都是盼达的纪念日,盼达都主动会开展一些充值返利的活动,我们的用户充值非常多,5000、7000甚至上万的都有,我们非常鼓励用户的这种预充值的行为,但是用户肯定会有疑问,我这个钱为什么不放在银行生利息呢?”

盼达用车相关负责人现场解答了疑问。此次盼达用车和中信合作启动金账户之后,充值到盼达的余额将不只用于租车,用户还可因此收到中信银行提供的收益,用在衣食住行的方方面面,同时存入金账户的用户也将成为中信的用户,也将为中信银行引入年轻的用户。

支付随机立减为用户提供分期付

“目前第三方的支付软件非常发达,银行推出的网络支付也很便捷,今后盼达将切入中信银行的网络支付接口,通过中信银行去支付盼达用车,会产生随机金额的减免。”盼达用车相关负责人介绍说。

据了解,盼达用车的主要用户年龄段为18到27岁之间,盼达用车与中信银行的合作,可为中信银行带去很多年轻的用户,与此同时盼达可通过多个维度去统计用户行推给中信银行,通过中信银行的系统,有针对性地给用户提供分期付等活动,降低用户的即时用车成本,引导用户多次用车。

此外,盼达用户与中信银行还将推出联名信用卡,在给用户一种身份认同的同时,也给予用户多倍积分、里程兑换等多重实惠。“享有中信银行的多倍积分,可以在年终等一些节点日期里兑换礼品,这也是此次合作给用户带来的福利之一。”盼达用车相关负责人说。

基于大数据“互联网+新能源汽车”备受瞩目

自入驻两江新区互联网产业园以来,依托两江新区优势资源,盼达用车不断坚持在智能出行方面的探索,为行业作出了多项创新性贡献。此次中信银行与盼达用车的战略合作不仅意在让双方取得共赢,让用户获得收益,也旨在对金融行业创新给予新的启示。

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