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百姓网战略投资团宴网和桑多利亚 加速婚庆垂直领域全国化布局

2017-08-11 12:55:06   央广网

央广网上海8月11日消息(记者周洪)尽管高温的7、8月是传统婚庆婚宴市场的淡季,但资本对婚庆这一垂直领域的热情却在持续攀升,因为万亿级婚庆市场的“蛋糕”实在诱人。

日前,国内领先的分类信息生态服务商百姓网发布两则对外投资公告,分别以人民币630万元、1250万元战略投资两家专业的婚宴公司——成都尼恩网络科技有限公司(以下简称“团宴网”)、上海桑多利亚餐饮管理有限公司(以下简称“桑多利亚”)。本次入股后,百姓网将持有团宴网11.29%的股权,持有桑多利亚14.71%的股权。

公开资料显示,团宴网成立于2014年,主要提供婚宴酒店预订、生日宴预订、会务及年会以及婚礼线下体验中心等服务。自上线以来,团宴网一直深耕成都婚宴市场,两年内已成为该区域婚宴市场占有率第一的品牌。目前,团宴网已整合超过500家酒店资源,托管酒店宴会厅达60个。团宴网相关负责人表示,在做好成都市场的基础上,正在谋求全面覆盖西南市场。

桑多利亚成立于2015年,为切雷酒店的全资子公司,主要提供婚庆策划、婚宴酒店等服务,成立以来深耕华东婚宴市场,力图打造成为“一站式婚礼会所”。

百姓网董秘高奕峰表示,此次投资团宴网、桑多利亚将有助于公司继续挖掘婚庆这一垂直市场的潜力,增强公司在线上预订、线下酒店整合等方面的资源和服务优势,直接提升公司在西南、华东婚庆市场的竞争力。

事实上,在入股团宴网、桑多利亚之前,百姓网在婚庆领域已经率先“卡位”。去年3月,百姓网全资子公司客齐集网络信息技术服务(上海)有限公司以600万元投资了专注婚宴、公司年会等高端酒店宴会的切雷酒店。同年6月,百姓网与切雷酒店共同出资设立了国内首家“筹婚一站式”平台——百姓喜事。此外,2016年9月及2017年1月,百姓网又两次对切雷酒店追加了投资。分析人士指出,通过连续的投资,百姓网在国内婚庆垂直市场中的布局已基本成形。

根据中投顾问产业研究中心的数据,预计2017年我国婚庆市场规模将达到14,640亿元,未来五年(2017-2021)年均复合增长率约为23.11%,2021年市场规模将达到33,630亿元。

高奕峰透露,万亿级婚庆市场的“大蛋糕”以及广泛的市场需求,是百姓网加速布局婚庆服务领域的动力所在。未来百姓网将继续通过投资、合作等方式,全面布局国内婚庆市场。

另外,高奕峰还指出,类似婚庆在内的多个垂直类目都是一个个巨大的“金矿”。百姓网将继续坚持高效率的轻公司模式,通过“O+O”(线上Online+线下Offline)的合作和投资布局,加速推进“分类信息服务生态圈”的落地。

值得关注的是,随着百姓网所布局的垂直领域市场规模的持续增长,未来其投资标的的发展潜力将加速释放,这将成为百姓网未来营收增长的有力支撑。

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