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个人定制游需求多元 物有所值怎么体现

2017-08-11 10:03:21   新华网

摆脱“高价”标签,进入大众视野的普通定制旅游产品面临新的考验

  个人定制游需求多元,物有所值怎么体现

中国游客与克罗地亚当地民族舞蹈队共舞。(采访对象供图)

提到“定制游”三个字,许多人脑海中首先联想到“高价”二字。然而从早先的各种会议团定制,到后来的高端定制,近两年定制游已逐渐转向普通消费者。

国家旅游局发布的《2016中国旅游上市企业发展报告》显示,定制旅游产品已进入大众视野。暑假期间,各大旅行机构密集打出定制游招徕游客。近日,记者采访了多名定制游体验者和行业人士,探究其现状与前景。

 两名定制游体验者讲述:

  真正愉悦的个性化旅游

  一般旅游团几乎做不到

因为工作关系走南闯北的甘先生,在圈内也算半个“玩家”。趁着和老伴身体还好,他希望近年多走出境游长线,可一般旅游团的质量无法满足他的要求。比如去欧洲,教堂、城堡、钟楼、山峰这些几乎是“标配”,每天从早到晚赶路,团餐是五菜一汤或六菜一汤,风景再美也只能匆匆掠过,这样的行程走过几次后,甘先生就不想再重复了。

尝试了专门的定制线路后,甘先生成了定制游的忠实粉丝,并慢慢发展出一个有着相同爱好的14人朋友群。

 “喜欢的地方,就慢慢体验”

甘先生这个14人的朋友群,对旅游的需求相当一致:不追求路程远、走的景点多,只希望尽可能慢下来体验当地人的生活,吃当地人爱吃的美食、逛当地人常去的菜场,喜欢的地方可以停下来慢慢体验……

在这个原则下,甘先生和朋友们近年来以小团队方式走过南非、新西兰、克罗地亚等地。最近一次的克罗地亚线路,给甘先生留下非常美好的印象。因为之前一次旅行在克罗地亚短暂停留过4天,甘先生一直想再次回到这个美丽的国家旅游,并计划了这次克罗地亚深度游。

他和朋友们在克罗地亚待了15天,入住当地特色民宿,到只有当地人才会去的苹果园品酒、吃烧烤,听当地民族乐团的演奏,在苹果园吃吃玩玩近6小时。他们参观当地的学校,和孩子们聊天;走进小菜场买牛羊肉,回民宿烹饪;走进有着百年历史的咖啡馆,和帅哥招待合影。为体验当地饮食,他们选择全程不含餐,有时团员们三三两两在亚得里亚海滨边看风景边吃海鲜;和民宿老板聊得投机,会取消原先订的餐厅,临时决定尝试一下老板宣称的“不比北京全聚德烤鸭差”的烤鸭手艺。

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