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原标题:中国娱乐应关注本土文化 开辟新天地
上世纪九十年代末,“韩流明星”在中国流行开来,韩国明星为宣传韩国文化和拉动韩国经济起到了不容忽视的作用。据韩国媒体《先驱经济》报道称:“如果现在失去中国市场,打击会是失去日本市场的三四倍,而且关键是,没有可替代市场,无法找到新的突破口。”一旦中国市场对“韩流”的接纳程度不像以前那么高,韩国将丧失最大市场,仅凭借东南亚撑不起它‘文化立国’的雄心。”
“限韩令”的消息对于计划请韩星的中国卫视节目,计划购买韩剧的视频网站,计划收购版权的影视公司……几乎是崩溃的,毕竟韩星在中国“圈粉”“圈钱”非常好用。近年来大批的内地电视剧改编版权、综艺真人秀版权都来自韩国。相关统计,将近3年时间,各卫视已经买了韩国将近40档的综艺版权,韩国版权几乎成了拉动收视率的灵丹妙药。现在活跃荧屏上的各个综艺、电视剧、电影甚至各个广告当中你总会看到韩国艺人的身影,不管认识不认识的,有没有名气的,统统都跑来中国,因为在这里,钱太容易挣了!2009年,张娜拉就说过“没资金了就去中国演出”。
随着韩国版权节目在中国的大火,节目版权费也开始逐年涨价。正常来说,韩国综艺的一集版权费为1万至3万美元不等,但过去一年开始猛涨,最高的甚至涨了10倍之多。不过价格的上涨并没有阻挡中国电视台的购买热情。“限韩令”如果真的让韩国版权“控制购买”,那么既能保证我们自己传播价值的最大化,又能更多地关注中国本土文化,在此基础提高创新能力,也许对中国娱乐方面还能开辟出一片新的天地。
责任编辑:孙启浩 cn037
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