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网络大V“作业本”侮辱邱少云 被判赔偿其弟一元

2016-09-20 19:29:50   中青在线

原标题:侮辱英雄就是侮辱人民的历史记忆

9月20日上午,北京市大兴区人民法院对被告孙杰、加多宝(中国)饮料有限公司侮辱革命烈士邱少云一案进行了一审宣判,判决两被告于判决生效之日起三日内公开发布赔礼道歉公告,消除影响,并赔偿原告邱少云的胞弟邱少华精神损害抚慰金1元。因为事关60多年前牺牲的革命烈士邱少云,这起名誉侵权案从一开始就引发了强烈的社会关注。

孙杰是谁?恐怕很多人并不熟悉。但是,一提起他在新浪微博上的账号名“作业本”,不少人就不感到陌生了。作为网络大V,孙杰的言论曾经在微博上一呼百应,每发布一条微博,就有许多粉丝转发、点赞。至于加多宝,它是中国著名的饮料公司,他们的产品不仅在市场上有名,来自这家企业的一言一行都具有公共效应。一位“网红”和一家著名企业共同成为一起名誉侵权案的被告,不禁让人们追问究竟有什么深层原因。

毋庸置疑,“作业本”是掌握网络话语权的人。在新媒体时代,话语权前所未有地与商业利益结合在一起。本来,运用自己的影响力换取利益,并没有什么丢人的,这也是网络经济的一大特点。然而,无论目的如何,无论出于怎么样的动机,任何言论都不能出位,更不能逾越道德与法律的底线。“作业本”的言论不仅在法律上越了界,更伤害了人们对革命烈士朴素的情感。

一段时间以来,个别网络大V正是通过发表历史虚无主义的言论来搏出位、吸引注意力的。他们任意抹杀历史真相,否定英雄人物在历史上的功绩,还用轻佻、刺耳的污蔑性语言描述英雄人物。在他们眼里,什么样的言论新奇,什么样的言论容易引发网络“围观”,什么样的言论就是可以“贩卖”的。这些网络大V对历史没有什么深入的研究,更谈不上有什么历史学养,只是为了“圈粉”而无所不用其极。

即便如此,通过发表历史虚无主义的言论“圈粉”和营利,其结果注定是搬起石头砸自己的脚。“作业本”和加多宝公司发表相关微博后,网友对这种低俗行为进行了强烈的抨击,评论多达两千多条。大多数有正义感和良知的网民关注这起网络舆论风波,绝对不是支持“作业本”的言论,而是为这种言论感到愤慨。邱少云的家属将“作业本”和加多宝公司告上法庭,不光是为维护烈士应得合法权益,也集中表达了人民群众反感历史虚无主义言论的意志。

邱少云烈士的事迹表达了舍身取义、爱国为民的精神,在当代中国社会有着广泛的道德认同,是中华民族宝贵的精神财富。像他一样的许许多多革命先烈的事迹,早已写入了中华民族的共同历史记忆中。邱少云本人的事迹,早已有大量史料记载,更有目睹其牺牲经过的当事人佐证。这样一段明明白白的历史,却还有人肆意歪曲,触碰了中华民族和中国人民的底线。侮辱邱少云不是侮辱一个普通人的问题,而是侮辱了中国人的历史观和道德观。

事实证明,强调商业公司在开展商业营销时坚守法律与道德底线始终有其现实意义。随着新媒体的发展,商业公司的营销手段越来越多,营销技巧也越来越丰富,从某个层面看,商业营销的竞争也越来越激烈。但是,不管技术环境怎么变化,公众对商业营销的底线要求是不会改变的。加多宝公司的败诉,给所有参与网络营销的商业公司一个警示:不要挑战公众的道德底线,也不要把历史叙述当做儿戏。

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