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韩流通界重燃希望加强营销 欲迎中国游客“回归”

2017-11-11 01:05:04   参考消息

参考消息网11月11日报道 韩媒称,10月31日,中韩两国同时公布双边关系沟通情况。双方认为加强两国交流合作符合双方共同利益,同意推动各领域交流合作早日回到正常发展轨道。消息传出后,韩国流通界重燃希望,免税店、百货店纷纷推出各种宣传营销活动,开始准备迎接中国游客的“回归”。


资料图片:10月31日下午,熙熙攘攘的明洞街头。(韩联社)

据韩国《亚洲经济》11月5日报道,乐天免税店积极通过社交网站,扩大与中国当地旅行社的合作,在微博上大力宣传韩国旅游。新罗免税店则计划大打“网红”牌,并考虑邀请中国知名旅行社负责人赴韩考察,同时扩大与支付宝的合作,积极参与在中国举办的旅游博览会。新世界免税店正在同中国航空公司、信用卡公司等展开业务合作协商,入驻免税店的品牌将展开针对中国游客的各种体验活动。HDC新罗免税店等计划在海外成立办事处,增加与旅行社的合作,在中国“双十一”到来之际,各大免税店还将进行提供积分等各种活动。

报道称,免税店行业人士表示,行业氛围确实有所改变。商家们观望当地情况的同时,正全面重启营销宣传。

报道称,随着中韩两国关系回暖,中国媒体对于韩国的报道也有所增多。报道注意到,中国央视财经频道对韩免税店进行了有关“双十一”活动的采访报道。韩媒认为,这为流通界更注入信心,期待业绩能够早日恢复至往年水平。

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