新闻 > 国际
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China

日本与对手激烈“争抢”中国游客 欲以“口碑”获胜

2017-06-14 01:16:21   参考消息

参考消息网6月14日报道 日媒称,日本政府将全面推动访日外国人前往地方旅游。针对欧美和亚洲等20个国家和地区,日本将首次按照国别设置游客招揽目标,开始针对各国需求发布旅游信息。日本政府提出到2020年吸引4000万访日游客的目标,但热门景点集中于东京和京都,同时欧洲的访日游客很少。日本政府希望明确目标,细致推介日本的魅力。


资料图片:日本富士山本栖湖新华社记者冯武勇摄

据《日本经济新闻》网站6月13日报道,重点招揽游客的20个国家和地区除了美英法德之外,还包括韩国、中国、泰国、新加坡、印度和俄罗斯等。日本国家旅游局将在2017年内按国别制定2020年和2030年的揽客目标,提出吸引访日游客的对策。此外,还将新成立负责数字营销的专业部门,分析各国的网站搜索数据,挖掘访日旅游的潜在需求。

要吸引游客,增加旅游目的地和挖掘多样化的外国游客不可或缺。受外国人欢迎的旅游胜地集中于东京-富士山-关西的“黄金路线”。观察2015年访日游客的住宿地点可以发现,东京都、大阪府和京都府十分突出,而在地方住宿的游客很少。

日本政府希望推动访日游客在游览路线中增加地方景点,或游览过“黄金路线”的外国游客在第二次访日时去别的地方。在2016年的访日游客(2404万人)中,亚洲游客占84%,如何吸引欧美游客也成为课题。

在此背景下,日本将根据不同国家来改变揽客方式。例如,面向喜爱山中漫步、登山和温泉旅行的德国人,自2017年夏季开始推介北海道和九州等地的具体旅游信息。此外,还将开始开发面向德国富裕阶层的旅行商品。

报道称,另一方面,面向中国游客则加强“口碑”举措。为了增加在社交网站(SNS)上的信息发布,日本将尝试组织中国的“知名博主”,通过博主介绍体验型旅行等宣传日本被隐藏的魅力。2017年夏季以后,还将推动廉价航空公司(LCC)增加中国飞往日本的航线。

此外,日本还将加强主题旅游和地方景点的旅游服务。

在酒窖旅游方面,自10月起,将面向访日游客设置酒税免税制度。在日本,有很多游客在酒窖中品尝当地美酒和了解当地传统文化。日本将以全国约3000个酒窖为对象,只要获得免税店的许可,即可为游客免除消费税和酒税。为了打造地方环游路线,日本将在钏路、金泽和长崎3个城市,通过政府与民营企业合作,推进加强旅馆和温泉等服务。

日本观光厅长官田村明比古强调,“围绕吸引中国游客,日本与各国的竞争越来越激烈,日本旅游业在‘黄金路线’以外的揽客举措不可缺少”。2016年,访日游客同比增加了22%。但要达成2020年的目标,今后需要保持每年20%左右的高增长率。

日本观光厅相关人士表示,“不努力的话可能难以达成目标,需要开发横跨地方多个县的旅游路线和新商品”。日本政府提出了到2030年使访日游客达到6000万人这一更高的目标,提升日本地方旅游的魅力成为当务之急。

责任编辑:任冲 CN062
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China

相关阅读

韩媒称中国游客不来没事 结果被真实数据打脸了

2017-06-13 10:20:45

不顾规定执意下海 4名中国女游客泰国溺水(图)

2017-06-13 15:24:51

俄国和遵义合作红色旅游 接待中国游客存六不足(图)

2017-06-13 16:09:54

泰国14类“深受中国游客喜爱奖项”出炉(图)

2017-06-13 16:42:00
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/1000/20170614/30725272.html
Server: cms-8-251
Date: 2024/11/25 05:56:30

Powered by China
China