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俄媒:俄罗斯网购用户持续增长 中国网店功不可没

2016-12-22 03:55:53   参考消息

俄媒称,俄罗斯“Yandex市场”电商平台与GfK调查研究所联合发布的《俄罗斯网购用户研究》报告称,中国电商带动了俄罗斯网购用户的数量增长。

俄罗斯卫星新闻网12月21日报道,据该报援引报告表示,俄罗斯网购用户的数量不断增长。近一年来,每四个俄罗斯人中就有一个在网上购物,年龄在16岁至55岁之间。用户人数增长主要依靠国外电商,一年内,在俄罗斯网电购物的消费者所占份额下降。但是,中国电商的受欢迎度持续增长,57%的受访者表示其在过去十二个月之内曾在中国网店购物,比去年同期增长6%。

"Yandex市场"指出,俄罗斯各地用户从中国购物的兴趣正在增长。尤其是,中国在人口数量为10万至50万的俄罗斯城市占有特别的优势地位,"显然,那里的商品可选性少,而且,在任何情况下,人们都要通过邮寄的方式购买商品,这意味着,在中国或在俄罗斯购物,没有任何区别"。俄罗斯电子商务协会同样表示,中国网店越来越受欢迎。

据该协会预计,在2016年俄罗斯网络销售总体增长18%的情况下,俄罗斯在中国电商平台的消费额将增长43%,增至3150亿卢布。原因同去年的上述报告指出的一样:价格较低,品种广泛,并且拥有在俄罗斯买不到的商品。

责任编辑:穆启春 CN063
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