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2017年全球APP收益3898亿元 手游营收占比82%

2018-01-10 09:40:53   凤凰网游戏

根据数据调查公司Sensor Tower于近日所公开的报告指出,App Store和Google Play在2017年的APP收益,全球使用者在APP的消费金额高达600亿美元(约人民币3898亿元),相较前一年2016年总增长了35%。

在两大阵营当中,又以来自App Store的收益占比较大,根据Sensor Tower公开的数据指出,App Store和Google Play的2017年总收益分别为385亿美元和201亿美元,而App Store的成长百分比则是仅略高于Google Play,其成长百分比分别为34.7%和34.2%,两者之间的成长幅度相差不多。

2017年全球APP收益破600亿美元,手游营收占比82%(图自Sensor Tower)

在全球APP消费总收益当中,其中占比最高自然为游戏类APP,光是2017年游戏APP的营收便已经高达483亿美元(约人民币3138亿元),占据当年APP消费总营收的82%。足以见得全球APP营收多半还是仰赖游戏产业的蓬勃发展,随着手机游戏不断推陈出新,自然愿意在游戏当中消费的玩家不占少数,也因此造就App Store和Google Play相较2016年,在营收方面仍然持续有相当不错的增长。

责任编辑:CG030
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