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为什么《铁道飞虎》能逆袭贺岁档?

2016-12-28 13:41:22   

单日票房第一,上座率第一,观影人次第一,贺岁档进入到后半程,由丁晟导演,成龙、黄子韬、王凯主演的《铁道飞虎》渐渐走出了逆袭的曲线,连续两天的单日票房冠军,口碑效应的释放,也让越来越多的影院经理看好这部电影的长线放映,并有机会在元旦档再次爆发,口碑+喜剧+合家欢的强大优势,让铁道飞虎实现了在圣诞之后的逆袭。

女性观众的逆袭!

没想到你是这样的抗战片

《铁道飞虎》上映前,受战争、动作的题材限制,男女观众比例一度达到72%与28%。在女性观众做决策的市场环境下,导致片子的票房成绩没有被广泛看好。

但电影上映后,《铁道飞虎》耳目一新的风格,密集的笑点,打破了所有人的想象。“王凯的手”“王凯骑马追火车”等话题火速登上热搜。成龙和小鲜肉之间的互动更是新鲜喜感,首当其冲被黑的黄子韬,在片中调侃自己唱歌跑调。还接连“怒怼”王凯“你到底能不能行啊”。加上萌萌的王大陆,成龙搭配“小鲜肉”的组合迅速俘虏女性观众芳心,女性想看比率不断攀升。

过硬口碑的逆袭!

业内外获赞群戏精彩

在大盘整体下降的环境下,过硬的口碑是逆袭的原动力。毒舌电影给出,“本片的群戏完成度比较高,几个演员都立住了各自的人物性格”的评价,“黄子韬负责二,王凯负责帅,王大陆非常鬼马”,“《铁道飞虎》做到了家国之爱藏心里,跟角色的个人命运紧密相连”。

著名编剧鹦鹉史航也连发两条微博力挺。“《铁道飞虎》能看,就像《智取威虎山》能看。游戏感很强,枪对枪,炮撞炮,火车推火车,如同徐老怪在深山老林藏飞机大炮。编剧导演很尽职,事关生死的喜剧片结尾容易过度煽情,本片恰到好处,求仁得仁,牺牲得还挺喜庆”。

成龙喜剧的逆袭!

贺岁档唯一合家欢

“父母看情怀,情侣看欢乐,孩子看经典”,作为贺岁档唯一合家欢,通俗的故事,密集的笑点,宏大的场面,加上成龙这个全家人都喜爱的无代沟巨星,《铁道飞虎》成为节日档期全家人观影的首选。

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