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由熙颐影业全球联合出品,奥斯卡最佳导演梅尔·吉布森,暌违十年后回归 影坛的重磅战争巨制《血战钢锯岭》,面对《长城》、《你的名字》、《罗曼蒂克消亡史》、《28岁未成年》等一众年度大片的前后夹击,12月8日国内上映后,在开局被压制、排片不甚理想的情况下,凭借其过硬品质、强劲口碑,排片和票房一路开挂逆袭,从《长城》上映之初排片被挤压到7.4%,一路逆袭到14%以上,上映 14 天收获票房近2.7亿,堪称12月票房最坚挺的电影,不仅刷新了国外 引进战争片在国内的票房记录,更刷爆朋友圈,成为年度现象级电影。该片更成 为金球奖、奥斯卡金像奖颁奖礼的大热门,也让其幕后操盘手——熙颐影业,以行业黑马之姿,为大众所瞩目。
熙颐影业独具慧眼 最早投资引进版权
据了解,熙颐影业是最早参与《血战钢锯岭》项目的国内公司,并第一时间 确定引进国内。在好莱坞,由于导演梅尔·吉布森蛰伏十年后首度出山,且《血 战钢锯岭》本身属于独立制片电影,并非典型的好莱坞商业大片,一开始并没有 顺利拿到足够的融资。而“看过所有版本剧本”的熙颐影业 CEO 韩薇,慧眼识珠,认为其无论在剧本故事、导演实力、演员阵容、制作水准等各方面,在全球 市场均有望成为一部震撼观众心灵,可以被东西方观众认可,并兼具商业和艺术 价值的战争佳作,于是毫不犹豫,在电影开始拍摄前,就迅速地确立了投资意向, 并顺利参与到项目当中。熙颐影业同时也作为《血战钢锯岭》除北美区域之外的 全球联合出品方,拥有该片在中国地区的全版权。在一定程度上,可以说,正是 由于熙颐影业的前瞻眼光和全力支持,才帮助导演梅尔·吉布森能够顺利回归, 让中国观众欣赏到了这部口碑爆棚票房逆袭的经典佳片。
宣发越战越勇 道斯接地气刷爆朋友圈
正是因为品质过硬,《血战钢锯岭》在宣发上强势瞄准了贺岁档,这个目前已成为国内市场“最大块的蛋糕”的黄金档期。果然,市场的反馈也印证了熙颐影业及各出品、推广方的市场预期。《血战钢锯岭》不仅从贺岁档影片扎堆混战中成功突围,更以高质量和差异化的战争类型,成功支撑了整个大盘,且每日均以过千万的票房持续推进,越战越勇。
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