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今年的国庆档风诡云谲,先是大制作的国产新片一窝蜂地涌入这一档期,最严重的时候同一天有超过12部新片上映,怎么排片可愁坏了影院经理;临近国庆节却出现了大规模撤档,撤档原因还各不相同,但即使有《芳华》、《心理罪之城市之光》等超过4部电影撤档之后,国庆档上映的新片依然有十部之多,拥挤的状况并没有得到改善。另一方面,虽然暑期档《战狼2》的大爆发令国产片票房总成绩力压进口片,但在过去的大半年里国产片整体还是处于劣势。被视为一年之中几大票房黄金档期之一的国庆档,也成为检验今年国产电影成色的试金石。目前,仍保留在国庆档准备迎接“大考”的国产片,汇集了众多一线电影人,影片的风格也各不相同,试图吸引不同层面的受众。
国产片迎来大考
今年春节档结束之后,电影市场就一直处于低迷的状态,国产电影更是萎靡不振,票房全面让位给进口片。4月,好莱坞动作电影《速度与激情8》以近27亿的成绩成为票房霸主,5月里印度电影《摔跤吧!爸爸》接棒,靠良好的口碑逆袭成为票房冠军,以近13亿的成绩收官。而国产片方面,上半年成绩最好的《嫌疑人X的献身》也不过5亿票房,与进口片的成绩相差巨大。直到暑期档《战狼2》的强势崛起,以超过50亿的成绩刷新了中国影史票房纪录,国产片阵营才挽回了局势。
不管口碑多么两极分化,但《战狼2》的确是近年来票房表现最好,并且“续航能力”最持久的国产片。9月,《敦刻尔克》、《蜘蛛侠:英雄归来》等进口大片相继上映,《战狼2》能在票房榜上保持前列,甚至在上映的第45天还可以取得单日超过1000万的票房。一方面,这凸显了《战狼2》强大的生命力,另一方面,也反映了当下的电影市场上国产优质电影的缺位。如果国产片还想在今年的总票房数据上以超过半数的成绩压倒进口片,就必须要在接下来的国庆档、贺岁档有所作为。
国庆档虽然一直是票房重镇,但和为期长达2个月的暑期档相比,它的持续时间短,能够容纳的新片也相对有限。在这个档期上映的新片,只有少数能够一飞冲天,大多数都只能沦为炮灰。从院线的统计数据可以看出,近三年里每一年的国庆档票房排行前四的影片都几乎占据了整个档期的90%。从2014年国庆档总票房突破10亿元以来,这三年的档期票房都在10亿到20亿之间,在2015年达到18.5亿元之后,2016年的国庆档缩水超过20%至14亿元——国庆档能消化的电影数量着实有限,这三年过亿的电影数目维持在4部左右。
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