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“关八”升级为全新品牌“会火”呈现娱乐潮流新秩序
2017-09-21 17:22:58 中华网娱乐
2017年9月19日,娱乐资讯新媒体“关八”(全称:关爱八卦成长协会)在北京798前沿艺术展演中心举行了成立三年以来的首次品牌升级战略发布会。喜天影视副总经理杨静,光线传媒副总裁刘同,光合映画影视传媒总经理陈炯,恒信文化产业集团联合创始人,常务副总裁杨宇农,湖南芒果娱乐有限公司总裁王柯,微博运营副总经理陈福云,一下科技联合创始人雷涛,阿里巴巴文化娱乐集团大优酷事业群副总裁郑蔚,新榜联合创始人兼总裁陈维宇,今日排行榜创始人双志精英会董事长杨铄今共同出席了此次发布会。整场发布会如一场“沉浸式”大秀,现实交织魔幻、故事讲述融合视觉艺术,全方位呈现了其全新品牌战略及内涵,“关八”由此全面升级为新的品牌“会火”。“会火”将成为一个以App、微信、微博全渠道为载体,具有媒体属性的娱乐内容服务商,致力于实现“预见流行,娱乐先知”的使命。在宣布品牌升级的同时,还发布了“会火星球”、“会火不NG”、“会火MIAO音乐”三款APP内的全新短视频产品,更有趣、更有料、更有用。
“关八”升级为全新品牌“会火”呈现娱乐潮流新秩序
曾在中国达人秀有过精彩演出的视觉艺术家曹稚寅以光影表演拉开了发布会的序幕。关八联合创始人兼CMO马睿回顾了关八从创立至今的发展历程:研究娱乐产业的评论节目“关八热话题”在业界的广为流传;探索娱乐经纪业务更迭变迁的“冰冰传”的大火,以及后期受到粉丝广泛讨论的节目短评等。马睿表示,离开湖南卫视创业之前,并未预想到关八会有如此热烈的市场反馈。
但今年的“封号事件”却成为关八历史性的转折,也成为马睿等创始团队进行深入思考的契机。结合过去对行业的研究与认知、海量内容及UGC数据分析,关八发现娱乐行业其实有其内在规律可循,业内大火的人和事,除了机遇因素,更多的其背后无形的秩序在起作用。而业内种种喧嚣和乱象,也往往是“失序”的表现。
“关八”升级为全新品牌“会火”呈现娱乐潮流新秩序
马睿将这种规律和秩序总结归纳为“娱乐生产力三要素”,即用户、艺人、工具,这三者的相互作用和制约,此消彼长,从而促进了娱乐行业的发展。而“内容力”是娱乐第一生产力,在外部推动了以上三要素的水平提升与迭代加速。
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