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因具有“小人物拼搏逆袭”的特质,无明星演员的热门网剧《陈二狗的妖孽人生》备受小人物群体关注。目前,距播放结束还有两周,两季总播放量已高达12.3亿,在今年的网剧市场表现格外亮眼。时值春运,该剧官微一句“虽然陈二狗已走上人生巅峰,但小编依然过年舍不得买机票回家”,触碰到官博小编们的痛点,竟得到26家官博的转发助力,以及千余次自来水转评。
《陈二狗》小编感慨“舍不得买机票”引共鸣
纵使每天在大企业服务着重量级客户,运营着千万粉丝,但对小职员个人而言,过年回家依然不舍得购买全价机票。这和《陈二狗的妖孽人生》的剧情一样,是众多基层小人物正在经历的无奈。因此,“小编依然过年舍不得买机票回家”的微博,能够在短时间内抓人眼球,吸引官博小编们用相似句式进行互动。
这种由小编群体迸发的幽默吐槽,其实是“大城市小人物”的共鸣。此条微博得到多家知名品牌官博的转发。
网剧《陈二狗的妖孽人生》之所以大受欢迎,与它关注小人物挣扎历程和满满正能量密切相关。该剧改编自烽火戏诸侯的同名小说,讲述了以陈二狗为主的小人物辗转于大城市之间热血逐梦的励志故事。二狗的拼搏精神,鼓舞了大批青年奋发图强。
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