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《那年花开月正圆》内容为王 立意传播时代正能量
2017-09-25 11:35:58 中华网娱乐
由华视娱乐出品,孙俪、陈晓、何润东、任重、俞灏明、胡杏儿、曾淇等主演的电视剧《那年花开月正圆》目前已播出过半,该剧自开播以来掀起全民观剧热潮,实现了收视与口碑的双丰收。在此前的太湖影视文化产业投资峰会上,该剧的总制片人暨华视娱乐总裁赵毅表示,《那年花开月正圆》“从新出发”的创作理念背后,秉持的是对于作品与观众的初心与良心。如今,透过电视剧的火爆似乎更印证了该剧的制作理念,电视作品甚至行业未来发展的方向似乎正在趋于明朗。
内容依旧为王周莹的传奇人生是最好的故事素材
在IP改编盛行的当下,《那年花开月正圆》以原创大剧的姿态出现,为观众的视觉上呈现出耳目一新的震撼。这一点从开播前的预告到如今跌宕起伏的剧情都有体现,情感、家族、时局三大故事线的全面呈现让观众大呼过瘾。根据目前的播出进度,孙俪饰演的周莹正在一步步蜕变,化茧成蝶。她从刚进吴家东院时懵懂的丫头逐渐成长为坚守诚信、熟知经商规矩的吴家东院掌门人,在这其间有至亲的含冤离世、有家族内部的矛盾陷害、更有阴谋势力的重重算计,作为一名女性,周莹的经历在当时那个年代简直是不可想象的,但她凭借信念挺了过来,并且变得更加强大。有冲突、有反差,也有代表性,更有正能量,在赵毅看来,周莹身上包含了对一名女性所有的想象,她乐观善良、坚韧聪慧,她不完美,但足够传奇,这是我们qq这个时代所需要的故事,这种有精神指引力的内容是最好的创作素材。
尽管当前行业颜值当道、流量鲜肉成为团宠,但《那年花开月正圆》在制作上依然坚持了内容为王,在主创团队看来,这是影视行业永恒不变的真理。因为任何题材、类型的作品,在褪去所有的华丽光环之后,最核心的竞争力还是故事本身。正如前面所说周莹的故事本身很有新意和看点,常规的大女主所面对的不过是妃嫔争宠、所争的天地不过是深宫六院那一抹空间,而周莹的角色跳脱出宫闱,她深入商海,与男人们比智谋抢市场,她的梦想是把吴家的生意做到全世界,她的格局也更大。所以观众在看剧的时候,会感觉整部剧每部分都有亮点,而且层层递进,这里面也体现了华视娱乐从“新”出发的精品制剧理念。
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