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《生活大爆炒》杀青大吉 情景喜剧中的创作新尝试

2017-09-20 14:55:05   中国日报网娱乐

日前,由天猫出品、优酷、新片场影业三方联合出品的首部大剧《生活大爆炒》已正式杀青。此剧是2017年天猫出品的首部生活大剧,该剧采用了新型的创作尝试,在新零售平台用大数据的手段挖掘消费者生活洞察来主导定制的家庭情景喜剧,密切链接消费者的生活文化,打造标杆式生活理念,陪伴其成长。

据悉,该剧在北京世纪新峰影视基地实拍,历时一个月,由张笑安导演,翟天临、何昕霖、张宥浩领衔主演。《生活大爆炒》主打“陪伴式成长”的家庭喜剧理念,以季播的形式在优酷、天猫等多平台播出,用家庭感、幽默风趣、温馨的风格感染每一名受众,以生活化、趣味化,用日常生活的柴米油盐品味人生酸甜苦辣的态度洞悉观众心中的理想生活。该剧旨在抓取爱看剧,爱追星的年轻群体,以情景剧营造受众向往的生活状态,打造中国的现象级家庭喜剧。《生活大爆炒》中不仅主演有新生代实力偶像,更有多位大咖客串坐阵,每一集都为观众奉上神秘惊喜。陈汉典、九孔、邬倩倩、王磊、王维维、张心怡、汪聪、耿直男儿、崔奕皆在剧中有精彩的客串演出。

《生活大爆炒》是天猫作为新零售平台逐渐深入沟通消费者生活文化的重要标志性IP作品,对标国际一线影视剧作品,打造国内经典之作。在媒介资源与宣传营销中都具有独到的优势。不仅有优酷与天猫加起来近亿级的媒介资源强势推送,还规划系列营销活动与明星活动造势,打造独具代表性的国民家庭。

该剧由天猫出品、优酷、新片场影业三方联合出品,天均回声担任联合制作团队。当中国最大新零售平台,中国最大数字娱乐平台与行业第一新媒体影视平台三方联手时,从制作上来说创造了一个全新的合作模式。有天均回声特别擅长打造都市故事的编剧团队创造原生内容;有天猫,优酷,甚至卫视频道,在流量和群体覆盖面得到保证;以及新片场在短视频创新和分发上占有独到的优势。目前该剧已转入紧张的后期制作中,相信不久后将与各位观众见面。

责任编辑:郭一楠 CK001
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